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AdColony is proud to announce that we have been named the “Best Overall AdTech Company” in the fourth annual MarTech Breakthrough Awards program. MarTech Breakthrough is a leading market intelligence organization that recognizes the top companies in the global marketing, sales, and advertising technology industry and has awarded AdColony for its adtech innovation. This is…
2020 ushered in a very different kind of school year for students across the United States. Both students and parents had to adjust to life with school being conducted at home. This year most students will be returning to in-person school in some capacity, which could affect how they shop and what they shop for….
Things are always changing in the mobile world and that is now true even in this blog series. Mobile Monday has been AdColony’s weekly roundup of the latest news, trends, and developments in mobile apps, tech, and advertising. We will now be joining forces with our parent and sister companies to cover a broader range…
Most consumers, understandably, avoid digital ads. Ad blockers are often used due to data privacy concerns and to keep intrusive ads at bay. However, consumers can be receptive to ads if they are getting something in return. A report from eMarketer details consumer attitudes toward digital ads and mobile games in particular. Meanwhile, new data…
After more than a year of being cooped up at home, Americans are starting to venture out into the world and travel again. People are eager to get out of their homes and enjoy exploring outside of their hometowns. Vaccines have been available in the United States for some time, and with cities opened up,…
2020 was a year of great change for people in many ways. Around the world, people were mandated to stay at home and most of them relied on technology to keep them entertained and connected. Subsequently, consumers spent more time in apps daily than ever before. As lockdown restrictions have eased, will people maintain their…
In several places around the world, lockdown restrictions are being lifted as vaccines are being distributed. Although many people are starting to resume life outside of the home, they are still playing mobile games and spending a ton of money on them. New data show that spending in mobile games last month was up 10%…
Last year, contact tracing apps were a hot topic when talking about technology’s role in curbing COVID-19. Now that vaccines are being rolled out across the world, vaccine passport apps have been popping up in some regions. Recent data shows that vaccine passport apps have reached more than 10 million downloads in the last year….
With so many apps competing for audiences’ attention, mobile publishers have had to stay on top of the latest technologies and strategies to earn those downloads. Over the past few years, app install marketing has become a priority for mobile publishers and their budgets. User acquisition evolves every year and 2020 was certainly no exception….
It’s been about two months since the release of iOS 14.5 and the shakeup it caused in mobile is undoubtedly significant. While the industry is still assessing its impact, there have been reports released recently that give some insight into the aftermath. App Annie published their list of the most popular SDKs since iOS 14.5…