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In the digital age, businesses rely on data collection to communicate, advertise, and sell to consumers. As a result, there has been a heightened focus on the protection of users’ data and privacy laws have been enacted all over the world. Failure to comply with these laws can lead to tough consequences including fines and…
The growth curve of mobile games is perhaps the steepest it’s been since AdColony started life as mobile game developers ourselves in 2008. During a huge growth year for mobile games and gaming in general, Apple announced in June changes to its identifier for advertisers (IDFA) that impact targeting, attribution, and beyond for app install…
Hypercasual titles continue to dominate the charts, and one thing is clear: It’s not a genre, it’s a business model and a whole new way of thinking about the mobile game experience. We joined up with Boombit, publisher of titles like Tanks A Lot and Idle Coffee Corp, to dive into what makes hypercasual unique…
Much has been made of the idea of a “new normal” both personally and professionally during the ongoing COVID-19 outbreak and upswing in some areas. Pressure on executives and leaders to make the right decision is key for their brand. Especially in this period, obtaining information from reliable sources makes it easier to adapt and…
Hypercasual titles continue to dominate the charts, and one thing is clear: It’s not a genre, it’s a business model and a whole new way of thinking about the mobile game experience. We joined up with Boombit, publisher of titles like Tanks A Lot and Idle Coffee Corp, to dive into what makes hypercasual unique…
To “have your cake and eat it too” is how we describe the impossibility of possessing two conflicting benefits at the same time, having the best of both worlds, so to speak. And yet the concept still exists, because we do want it both ways, no matter how impossible it may seem. The concept of…
Hypercasual is one of the hottest app categories in the app stores today. Goldman-Sachs invested over $200MM in Voodoo, one of the most established publishers a couple of years ago, and things have exploded since — some estimates place the hypercasual category as a $4-5 billion (with a b!) industry! Looking at the App Store…
As the global outlook on the COVID-19 coronavirus pandemic has developed, it has become clear that things are unlikely to return to normal quickly. With new cases being reported daily, it is an important time for brands to determine their role and tone of voice. Should they be quiet? Or should they help control the…
Since 2019, we observed an upward trend of brands and agencies starting to execute campaigns that leveraged the massive reach of the mobile gaming audience globally. In Asia-Pacific, mobile gaming has had more reach than social media in many markets. Why? The mobile gaming environment is professional, consistent, and well-designed – providing an aesthetic and…
With almost everyone working from home due to the COVID-19 pandemic, it can be hard for the employees these days to optimize their working situations. Whether you are leading a team or part of a team, it’s easy to feel less productive or less effective. Even though in today’s digital world it is relatively easy…
