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Is Attention Really Considered As The Holy Grail of Digital Advertising? – MMA Impact MENA 2021 Recap

Posted Nov 16, 2021

On November 9th, AdColony participated in IMPACT MENA 2021 – specifically, our very own General Manager of EMEA & LATAM Warrick Billingham moderated the webinar and led the discussion about attention metrics and the importance of measuring consumer attention. Together with Shaimaa Ismail (CMO at L’Oréal Egypt), Donnacha Kinsella (Data and Strategy Lead for P&G,…

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Mobile Gamers Look to Mobile in the Car Buying Process

Posted Nov 16, 2021

Mobile devices have become a necessary tool utilized in most consumers’ daily lives. But does that usage stretch between routine activities and decisions both large and small? Over the past year, consumers have looked to their mobile devices more and more, even for guidance when it comes to big decisions, like renting a house or…

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Partner Spotlight: Mazer Gaming

Posted Nov 11, 2021

Mazer Gaming has erupted as a powerhouse in the esports space, providing leading teams, tournaments, and content beloved by many. As esports evolves and moves into the mobile space in addition to traditional gaming devices, they looked to partner in the mobile advertising and marketing space who “got it” and understood where esports was going…

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AdColony and Fyber Present the Mobile App Monetization Survey

Posted Nov 10, 2021

With evolving technology, increased user activity, and a shift toward consumer privacy, it can be pretty challenging to keep up with the latest in mobile app monetization. There have been many predictions on the changing state of in-app advertising, but we still have yet to learn the full scope of the recent years’ effects. So…

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How Gaming is Shaping the Future of Modern Marketing – MMA Impact Indonesia 2021 Recap

Posted Nov 9, 2021

In October, we participated in MMA Impact Indonesia 2021 – specifically, our Country Manager of Indonesia, Jayesh Shivdasani, spoke about how gaming is shaping the future of modern marketing. Together with Rohan Mahajan (Omnicon Media Group), Fahroni Arifin (Indosat Ooredoo), Matthias Blume (Coca-Cola) and Andi Airin (Samsung), the panel explored the latest trends in gaming…

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Mobile Monday: New Paths to Attribution, Netflix Enters Into Gaming, and The Metaverse

Posted Nov 8, 2021

Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explains Google and Facebook’s different approaches to attribution, AdColony explores Netflix’s entrance into the gaming space, and Fyber gives a rundown on the metaverse and…

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Creative Showcase: Uni Baby

Posted Nov 4, 2021

In this Creative Showcase, we are looking at the engaging Uni Baby campaign in Turkey. With AdColony’s impeccable Dynamic End Card technology, Uni Baby raised product awareness and brand consideration with its target audiences. About the Campaign Turkey’s leading baby brand, Uni Baby, was inspired by mothers and the changing needs of babies in different…

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New Report — Mobile Trends in QSR

Posted Nov 4, 2021

During the height of the pandemic, many Quick Service Restaurants (QSRs) either closed entirely or reduced operations, offering takeout, pickup, delivery and/or drive-through. Most consumers simply reduced their spending on all restaurant food – both QSRs and other types of restaurants. However, the QSR market has recovered quickly compared to other casual dining restaurants.  The…

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