Case Study Faladdin

New Case Study – User Acquisition with Faladdin & Adjust

Posted Dec 17, 2020

If you’re looking to grow your app, whether you’re an entertainment app, a utility app, or a mobile game, campaign measurement is an essential part of the equation. One such app is the daily horoscope and tarot reading entertainment app Faladdin. They worked with AdColony and our partner, global app marketing platform Adjust, who provided…

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AdColony Wins 70 Awards in 2020

Posted Dec 17, 2020

We are proud to announce AdColony has received 70 awards in 2020 including wins from the MMA Smarties, Mob-Ex, The Drum, The Wires, and more! We’ve also been named The Network of the Year at MMA Smarties Turkey and Enabling Technology Company of the Year at MMA Smarties APAC! Read on for more details and…

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AdColonized: Getting to Know Britany Scott

Posted Dec 16, 2020

Meet Britany Scott, Senior Sales Director, who works from her home office in Illinois. Britany focuses on central North America and works with some of the top companies and brands in the region. As someone who worked from home prior to the pandemic, she has some excellent advice on making this “new normal” a bit…

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Brand Safety in North America: Which Channels Users Prefer to Encounter Ads

Posted Dec 16, 2020

When reputation is everything, brands have faced many challenges in the mobile advertising space. In-app is one of the best ways to reach consumers but it can also be hard to keep track of content-wise. Brands are looking for safe environments to serve ads where their content won’t be placed next to inappropriate material that…

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Women Leaders of AdColony: Celebrating Our Award Winners

Posted Dec 15, 2020

The ad tech scene has seen more and more women assume leadership roles over the years but they still often remain in the background. At AdColony, we recognize the hard work and accomplishments of our female employees as they pave the way for more inclusivity in the industry. In AdColony’s growing global workforce of women,…

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AdColony’s 2020 Year in Review

Posted Dec 15, 2020

2020 has been, generously, a year of differing expectations. What would have been a year with one of the biggest Olympics ever in Tokyo, massive movies set to raise the bar of both entertainment and art just to start, turned into a year that could be called “the year of delivery.” For AdColony though, it’s…

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Under The Microscope: Mobile Gaming in Kuwait

Posted Dec 9, 2020

No matter how big or small, it is important to understand mobile gaming audiences around the world. Without knowing their specific habits and preferences, advertisers run the risk of missing out on considerable opportunities. AdColony surveyed mobile gamers around the world to better understand their digital behavior and this week we’re learning about mobile gamers…

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Mobile Shopping for Festive Season in APAC

Posted Dec 7, 2020

The end of the year is quickly approaching and consumers are rushing to prepare for celebrations. Festive season has different meanings across Asia-Pacific but they all have something in common — lots of shopping. Whether they are celebrating Christmas or the New Year, consumers in APAC spending more time online shopping especially on mobile. The…

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