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Event Preview: Cannes Lions 2017

Posted Jun 14, 2017

Experience eight days of inspiration at Cannes Lions 2017. Design, marketing, communications, entertainment, and advertising professionals come together for this amazing awards celebration and festival of creativity. Held from June 17 to 24 in Cannes, France, Cannes Lions is the top destination where brand leaders and creative minds come to inspire and connect with one another.

The schedule is packed with dozens of informative seminars, talks, networking events, and parties, giving Cannes Lions something to suit every taste. Here’s what we’re looking forward to:

MMA #BeachClub — Every day
Home to the Mobile Center of Innovation, the MMA #BeachClub will be a prime mingling spot for brand marketers, agencies, media companies, and more. When you’re not attending one of the informative panels on driving business growth, come say hello to the AdColony crew at the #BeachClub’s cocktail parties.

The Economics of Creativity — June 17, 10-10:45am
Learn how the right creative generates buzz and drives business performance with Jason Heller, digital marketing operations lead at McKinsey & Company. The session will share the top findings of an extensive study that analyzed performance across different sectors,  exploring key management practices that foster innovation and creativity.

Mobile-Only Pioneers: What’s Next — June 18, 2-2:45pm
Speakers Randall Rothenberg, Maureen Traynor, Emi Gal, and Dr. Torsten Wingenter talk about the mobile-only future in this fast-paced session covering emerging trends and technologies in VR and physical-virtual-mobile experiences. Learn about the future of thrilling mobile experiences as industry leaders share their best practices and key takeaways.

What Data-Driven Creative Means for the Future of Advertising — June 20, 4:30-5pm
In this session, Molly Schweickert from Cambridge Analytica explains how to facilitate the integration between audience research, data science, and creative execution. Learn about different ad types and how data and creative are dependent on each other in the new age of data-driven communications.

Villa Party — June 21, 9:30pm
Join AdColony at our exclusive villa party! Email [email protected] for more information.

Visit the festival site for more info!

Join the Conversation
Attending Cannes Lions International Festival of Creativity? Let us know what you’re looking forward to most by tweeting @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.


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