Wins from MMA Smarties Indonesia

Posted Oct 17, 2018

The MMA Smarties Indonesia was a huge success! AdColony is thrilled to be bringing home 8 awards – that’s 2 Gold, 3 Silver, and 3 Bronze! The MMA Smarties Awards recognize innovation, creativity, and success in the mobile marketing space across a variety of categories. Check out our winning campaigns below: Promotion GOLD – Pond’s…

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Under the Microscope: Mobile Gaming in Korea

Posted Oct 16, 2018

Did you know that there are 41.6 million mobile internet users in South Korea alone? That’s a lot of typing and tapping, not to mention all the eyes glued to screens. With so many mobile users online, there’s also a ton playing mobile games and staying entertained. Mobile gaming consumers are a pretty diverse bunch, as…

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Event Preview: AdExchanger’s Programmatic I/O in New York

Posted Oct 10, 2018

Get educated on the future of digital marketing at AdExchanger’s Programmatic I/O in New York! This two-day event, which happens to be the world’s largest conference on programmatic media management, will be held on October 15th and 16th. Join more than 1,500 marketers, publishers, agencies, and executives for 55 compelling sessions featuring over 90 expert…

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Under the Microscope: Mobile Gamers Across the Globe

Posted Oct 9, 2018

Mobile gaming has become one of the biggest pastimes around the world. Whether users are on the bus, train, or hanging out after school or home, in the morning or night, mobile games provide entertainment and relaxation and are part of the daily routine for billions worldwide. Having conducted research on mobile gamers in specific…

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Highlights from the Digiday Publishing Summit

Posted Oct 4, 2018

Just recently, Digiday hosted its Publishing Summit at the Ritz-Carlton in Key Biscayne, Florida! The theme for this 3-day event was “building a consumer mindset,” and it included lots of discussions surrounding privacy, quality, and building direct relationships with your audience. Aside from the insightful talks, the Digiday Publishing Summit also included exciting opportunities to…

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Global Smarties Wins

Posted Oct 4, 2018

The winners for the Global MMA Smarties have been announced and AdColony is extremely humbled to have won 3 awards! The MMA Smarties recognize innovation, creativity, and success in the mobile marketing space. Awards are given across a variety of categories, from Social Impact and Cross Media to VR and Innovation. Check out our winning…

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Event Preview: MMA Forum Indonesia

Posted Oct 3, 2018

Get ready for another exciting MMA Forum! This time, the event will be held in Indonesia on October 17th and the theme revolves around transformation. Mobile is continually growing and changing not only the way people do business, but how they carry out their lives. Join successful industry professionals and thought leaders at the forum…

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Looking Back at Tokyo Game Show 2018

Posted Oct 3, 2018

Another year and another successful Tokyo Game Show! This exciting event is organized by the Computer Entertainment Supplier’s Association (CESA) and attracts thousands of gaming enthusiasts and professionals for several days of insight, inspiration, and exploration. This year, TGS was held at the Makuhari Messe convention center in Chiba, Japan. From keynote speeches and expert…

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Under the Microscope: Mobile Gaming in Greece

Posted Oct 2, 2018

Did you know that almost half of online users in Greece play mobile games? But when, where, and how long do they play? What do their demographic distribution and preferences look like? AdColony partnered with On Device Research to conduct a global survey on mobile consumers. The survey provided a lot of insight on the…

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Why VPAID is the Standard that Will Never Die

Posted Sep 25, 2018

VPAID is nothing new in the digital advertising space, and even though VAST is pushing for its place, VPAID is something that will be relevant in the marketing industry for some time to come, especially when it comes to programmatic inventory. VAST 4.1 may eventually take the lead, but until its fully adopted and supported…

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