Highlights from the AppsFlyer Performance Index & App Advertising Leaderboard

Posted Mar 22, 2019

If you’re not already aware, the AppsFlyer Performance Index is back with Edition VII. This index is a tool for app marketers to see the performance ranking of mobile media sources. From ROI and retargeting to growth in the gaming and non-gaming sectors, this report covers 20 billion installs and 39 billion app opens of…

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Mobile Monday: The Rise of App Support & Google Gameplay

Posted Mar 18, 2019

App extensions bring added functionality and features to your app, elevating the user experience and enabling tasks that can set you apart from others. IAB recently announced that the app-ads.txt extension is out of its beta stage, with the final version ready for adoption by app developers and programmatic media buyers alike. App-Ads.Txt Extension After…

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Under the Microscope: Mobile Gaming in Germany

Posted Feb 13, 2019

More and more brands are deciding to invest their ad dollars in mobile, but specifically mobile games. Why? Because mobile games have a large and diverse audience, and they’re eager to engage with content on their screen. Interested in learning more about gamers from different regions, we conducted another survey in our Under the Microscope…

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Event Preview: White Nights Berlin

Posted Feb 8, 2019

Pack your bags and get ready for one of the biggest business conferences in the gaming industry, White Nights! This year, it’ll be held at the Intercontinental Hotel in Berlin, Germany from February 12th to the 13th. Expect to hear from over 70 speakers and rub shoulders with 1300+ attendees – including us from AdColony!…

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Mobile Monday: Beta Releases & Mobile Game Churn

Posted Jan 25, 2019

Apple recently released a line of new operating systems for developers, available exclusively through Apple’s developer portal. This announcement falls in line with the company’s trend of releasing developer betas soon after final public versions. It also doesn’t come as a surprise that Apple didn’t disclose the new features that come along with this release….

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Getting Ready for The Big Game

Posted Jan 24, 2019

The big game is just around the corner and football fans are gearing up for one of the most anticipated shows of the season. The event this year will be held on Sunday, February 3rd at 6:30pm ET at the Mercedes-Benz Stadium in Atlanta, Georgia. Curious about learning more about the fans who tune in,…

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WARC Media and Smarties Award Wins

Posted Jan 23, 2019

AdColony is excited to announce 3 wins at the MMA Smarties in MENA, along with another win at the WARC Media Awards! On top of all of this, we had a couple campaigns shortlisted for two different categories. Check it all out below: WARC Media Award Win Effective Use of Tech BRONZE: World Cup Winning…

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Under the Microscope: Mobile Gaming in New Zealand

Posted Jan 22, 2019

Our trek to learn more about gamers from different regions continues with our Under the Microscope series! While there are several similarities between different countries, there are also noticeable differences when it comes to gaming preferences and demographics. Our previous research looked into mobile gamers in China. Now, we’re taking a look at gamers from…

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Improving & Outsmarting the Smart Speaker

Posted Jan 21, 2019

As more consumers choose to upgrade their devices and purchase new tech, the adoption of smart speakers continues to rise. The product that once may have experienced significant hesitation from consumers, is now being implemented in households all over the country. While this new product can make life a lot easier, it does come with…

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AdColonized: Getting to Know Asiye Açıkgöz

Posted Jan 17, 2019

Meet Asiye Açıkgöz, HR Business Partner in our Istanbul office! From hiring amazing new talent to streamlining business operations, Asiye has her hands full. Her energetic attitude and constant strive to expand her knowledge in the mobile space are only a couple reasons why she excels at AdColony. During her free time, Asiye loves to…

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