Event Preview: App Promotion Summit NYC

Posted Jun 20, 2018

Get ready for the sixth edition of the App Promotion Summit (APS), coming to New York City on Thursday, June 28th at the Stewart Hotel! APS is a one-of-a-kind event, where attendees can network with and learn directly from top app growth experts, all in one day. Everything from the latest app store optimizations and…

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Under the Microscope: Mobile Gaming in the Nordics

Posted Jun 19, 2018

Mobile gaming consumers are as diverse as it gets. That’s why this audience is a huge opportunity for advertisers to tap into. Some of the biggest mobile publishers have come out of the Nordic territories — is their audience just as into mobile gaming as they are? Reaching mobile consumers across several regions in Europe…

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AdColonized: Getting to Know Brian Lathrop

Posted Jun 14, 2018

Meet Brian Lathrop, one of our awesome Software Development Engineers in Test, or SDET for short, working out of our LA headquarters! He’s responsible for creating the processes to test our new products and make sure they’re functioning properly, in addition to actually running the tests. After work, Brian loves to spend time with his…

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Event Preview: Cannes Lions Festival 2018

Posted Jun 13, 2018

Explore creativity and get inspired at the Cannes Lions International Festival of Creativity from June 18th to the 22nd! This 5-day festival attracts over 16,000 attendees from over 4,700 companies within the communications, marketing, design, tech, media, and entertainment industries! Cannes Lions is filled with talks, workshops, networking events, classes, and award shows, offering something…

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Event Preview: White Nights St. Petersburg

Posted Jun 6, 2018

Privet! The next round of the White Nights business conferences is coming up from June 28th to the 29th in St. Petersburg, Russia. Over 1,600 attendees from over 45 countries will attend this event to discuss everything related to the gaming industry, from mobile and PC, to AR and VR. AdColony is excited to be…

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Under the Microscope: Mobile Gaming in the Middle East

Posted Jun 5, 2018

If it hasn’t been obvious by now with the previous research conducted by the AdColony EMEA team and On Device Research, there is no typical gamer. Instead, there is a wide variety of mobile gaming consumers, with different habits and preferences, across the globe, down to each region. Each region tells its own unique story…

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Creative Showcase: Rexona Aurora Campaign

Posted Jun 1, 2018

In this edition of the Creative Showcase, we’re looking at the award-winning Rexona Invisible Black + White Aurora campaign and why it was so successful. How it Worked The Rexona Invisible Black + White campaign was one of the first interactive mobile video campaigns that utilized Aurora™ HD Video technology in the EMEA region. The…

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AdColonized: Getting to Know Alex Andronicos

Posted May 31, 2018

Alex Andronicos is one of our rockstar Product Designers in our LA headquarters! From designing and developing interfaces to improving workflow, Alex has his hands full. Alex’s background is in graphic and web design, and he loves to keep up with the latest trends and continue learning about the industry by reading design blogs. On…

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Event Preview: E3 2018

Posted May 30, 2018

It’s that time of the year again! E3 is coming back to the Los Angeles Convention Center from June 12th to the 14th! E3 is the world’s premier event surrounding the video game industry, from PC to console to mobile, bringing together executives, gamers, and social influencers under one roof. In addition to leading video…

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Playables Best Practices

Posted May 29, 2018

For the past couple years, playable ads have grown tremendously and gained popularity with top marketers and brands. Not only are playables a great way to enhance the user experience and improve ad quality, but they also offer interaction capabilities other ad formats don’t, which in turn increases engagement, retention, and user acquisition. AdColony started…

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