AdColonized: Getting to Know Chenxi Zeng

Posted Oct 12, 2017

Analyzing data, building mathematical models, and using this information to implement new and improved internal processes and results for our partners is no easy task. Just ask Chenxi Zeng, Data Scientist in the AdColony Seattle office! Part detective, part number-cruncher, Chenxi has lots of experience doing research at Georgia Tech. When he takes a break…

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Key Takeaways: Mobile Video Disruption

Posted Oct 11, 2017

Recently, AdColony co-hosted a webinar on mobile video disruption with the MMA. Tom Simpson, Director of Growth and Programmatic at AdColony, as well as Pedro Ramirez Caviedes, Digital Lead for Unilever at Mindshare, led a discussion about the changing dynamics of video advertising and how advertisers can engage users to drive outcomes. The purpose of…

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Competing for Consumer Attention: Multitasking On-the-Go

Posted Oct 10, 2017

Let’s face it, hours of riding in a car can get tiresome after a while. If you’re ever been on a road trip, you know entertainment is essential. How many different activities can one person possibly be preoccupied with at the same time? The AdColony Consumer Road Trip Survey provides tons of insight on how…

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AdColonized: Getting to Know Emir Oltulugil

Posted Oct 5, 2017

On the weekends, you can find Emir Oltulugil relaxing outdoors and during the week, you can find him collaborating with our growth region product and sales teams to create innovative marketing strategies. As an Ad Sales Marketing Manager located in the AdColony Istanbul office, Emir spends his time brainstorming ideas for product stories, working on…

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AdColony’s Advertising Week Wins

Posted Sep 30, 2017

Getting an ad campaign up and running takes a lot of creativity, problem-solving and collaboration between teams and partners at the company level. Just ask all the diligent creative minds and data analysts at AdColony. Sharing this passion with the world is what inspires us to achieve the best results. Earning recognition is a cherry…

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Looking Back at DMEXCO 2017

Posted Sep 28, 2017

Earlier this month, AdColony traveled back to Cologne, Germany for DMEXCO 2017, a two-day business expo and conference for marketers, media professionals, and creative minds. Nearly 50,000 guests attended from around the globe, sharing insight, creating connections, and discussing everything from programmatic and AI to the importance of promoting ad standards and brand safety. Three…

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AdColonized: Getting to Know Lauren Aguirre

Posted Sep 28, 2017

Juggling multiple clients, projects, and deadlines at once is no easy task. Just ask Lauren Aguirre, Brand Sales Planner in the AdColony Chicago office!  Lauren discovered her passion for media in college, where she wrote for a music publication and hosted a radio show! During her free time, Lauren enjoys traveling, photography, and playing with…

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MMA Webinar Series: Mobile Video Disruption

Posted Sep 27, 2017

Considering the variety of video formats available to marketers today, what does it take for an ad to make a difference for both the user and advertiser? How are users engaged? Do they retain information after the ad is over, and does it cause them to take action? What about skippable ads? All of these…

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AdColonized: Getting to Know Sandra Nord

Posted Sep 21, 2017

How does it feel to design a working product that millions of users view and experience? Just ask Sandra Nord, Interactive Designer in the AdColony London office! Sandra doesn’t have a typical daily routine, facing new and exciting challenges and projects all the time. She combines her background in Computer Science with her passion for…

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Event Preview: MMA SM2 Innovation Summit

Posted Sep 20, 2017

The MMA SM2 Innovation Summit is a game-changer, especially when it comes to mobile and marketing. It’s two days of inspiration and exploration, bringing together marketing professionals from a variety of industries. Held on September 25th and 26th at Industria in NYC, the MMA SM2 Summit is where you’ll learn everything you need to create…

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