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Event Preview: Pocket Gamer Connects London

Posted Jan 17, 2018

Get ready for Europe’s biggest mobile games business conference: Pocket Gamer Connects London (PG Connects London). This info-packed event will be held on January 22nd and 23rd at The Brewery in London, and will feature 140 speakers across 12 tracks and over 800 companies are slated to attend. From influencer insight and global publishing, to user acquisition, retention, and monetization, all those who attend PG Connects London will come out with more information up their sleeves than when they walked in.

PG Connects London will feature a mix of main and mini-tracks related to the mobile games industry in addition to workshops, superstar sessions, and extra events. Here’s what we’re looking forward to most:

Superstar Session: How to Get the Most Out of Your Ad StrategyJanuary 22nd, 9:40am
Mark Robinson reveals the latest trends in in-game advertising and discusses the concerns publishers have about using ads and how using ad tech can maximize revenue.

Session: The Unreasonable Effectiveness of Data for Better MonetizationJanuary 22nd, 10am
William Grosso, CEO of Scientific Revenue, talks about how artificial intelligence can be used to build profiles for users and improve acquisition.

Session: Increasing Productivity and Preventing BurnoutJanuary 23rd, 3:40pm
Thomas Forss shares his techniques and tips to increasing productivity, reducing stress, and preventing burnout.

Session: The Art of FailureJanuary 23rd, 4pm
Mariusz Szypura shares the mistakes, misjudgements, and poor decisions he made in game development, as well as creative troubleshooting to get back up.

About PG Connects
Pocket Gamer Connects is a conference series focused on the mobile gaming industry. This event is curated by the world’s leading mobile gaming publications and is for anyone who wants to meet and learn from top professionals in the industry. The PG Connects conferences have seen over 10,000 attendees to date, with that number growing each year.

Join the Conversation
Are you attending Pocket Gamer Connects London? Tell us what you’re looking forward to most by tweeting @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.


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