In just a couple of weeks, the Mobile Marketing Association (MMA) will be hosting yet another insightful forum in London! AdColony is thrilled to be sponsoring this event, which will be held on May 14th at County Hall, as well as hosting a speaking session on mobile gaming research!
This forum will have information-packed sessions surrounding the “Shape the Future — because the future of mobile defines the future of business” theme. Naturally, there will also be tons of opportunities to connect with other successful professionals in the industry.
Here’s what we’re looking forward to most:
Engage to Win — 2:40-3:10pm
Will Dorling from AdColony and Nigel Roth from On Device Research dive into new mobile gaming research and discuss how merging one of the most immersive content areas, user-initiated advertising formats, and engaging creatives can drive campaign performance and present a new role for mobile advertising.
How to Become a MobileBest Brand — 3:15-3:50pm
Mike Barclay from TUNE explains what it means to operate as a MobileBest brand: what you should measure, which tools will help you, how top executives are thinking about it, and examples of brands hitting it out of the park.
How to Navigate Today’s Complex Marketing Landscape: A Marketers Perspective — 4:15-4:45pm
Professionals from Unilever and MMA talk about how they are dealing with brand safety, ad fraud, attribution, and GDPR, and how to put mobile at the top of marketers’ agendas.
Check out the full agenda here!
MMA is the world’s leading global non-profit trade association consisting of 800 member companies from nearly fifty countries across the globe. From brand marketers and agencies to enabling technologies and media companies, MMA members come from every corner of the mobile media ecosystem. Its mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.
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