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Event Preview: Digiday Programmatic Marketing Summit

Posted May 23, 2018

The Digiday Programmatic Marketing Summit is coming to New Orleans, Louisiana! Hosted at the Ritz-Carlton from May 30th to June 1st, this summit will explore the trends in programmatic and what they mean for brand marketers in the future.

AdColony is excited to be an official partner for this event, where so many people gather for impactful discussions about the marketing industry. The opportunity to grow your network with professionals from companies like Disney and Hulu is a bonus for those who attend!

Here’s what we’re looking forward to most:

The Value of Views: Leveraging Data to Drive Your Cross-Platform Video StrategyWednesday, May 30th, 3:30pm (Salons 2 & 3)
Jess Jacobs, Marketing Director at Wayfair, explains how to think about a video strategy that is native to the user experience on each platform as video becomes a dominant communication medium.

Making Programmatic a Part of the Overall Customer Experience — Thursday, May 31st, 10:15am (Salons 2 & 3)
Ana Villegas, Marketing Director for the North America Commercial Business at Dell EMC, covers her company’s programmatic evolution of building an authentic, omni-channel customer journey for B2B.

360 Workshop: The Holy Grail of ProgrammaticThursday, May 31st, 12:40pm (Acadia)
Ari Paparo, Founder and CEO of Beeswax, discusses the benefits of greater ownership of programmatic technology and the implications of that ownership on optimization and ultimately performance.

Ad Fraud, Viewability, Brand Safety: What it All MeansFriday, June 1st (Salons 2 & 3)
John Marshall, Global Head of Digital Ad Technology at HP, and Ian Mundorff, Global Head of Media at HP, talk about what it means to be an advertiser in the present times.

Check out the full agenda here!

About Digiday
A division of Digiday Media, Digiday takes a global view of the media and marketing industries and confronts the truths in technology’s disruption of these industries. Digiday connects to its audience across web, email, podcasts, a quarterly magazine, a membership program, and in-person events. The Digiday Awards programs recognize innovation, creativity, and excellence in publishing, content marketing, advertising, advertising technology, and video.

Join the Conversation
Are you attending the Digiday Programmatic Marketing Summit? Tell us what you’re looking forward to most by tweeting @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.

Sarin

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