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Event Preview: Postback 2018

Posted Jul 11, 2018

Where do the brightest minds in marketing come together to learn, connect, and build partnerships? Postback (of course!), the annual event hosted in Seattle, Washington. This year, Postback will take place from July 19th to the 20th at the Marion Oliver McCaw Hall.

In addition to insightful panels and discussions, Postback has some awesome entertainment lined up for all its attendees, including a performance by Saint Motel! Here’s what we’re looking forward to most:

Making Measurement CountWednesday, July 11th, 10:30am-11am
Find out what marketers are doing (and not doing) to optimize their mobile measurement strategy.

Tech that Ties Us TogetherWednesday, July 11th, 11:30am-12pm
Learn how mobile-best marketers and ad technology partners are deepening connections throughout the customer journey.

Mobile Fraud: It Takes an EcosystemWednesday, July 11th, 2:45pm-3:15pm
Marketers and ad partners compare notes on how transparency, tech, and relationships are helping to fight mobile fraud.

Ads to OutcomesThursday, July 12th, 11:15am-12:15pm
Discover how the most overlooked part of the performance marketing infrastructure can breathe new life into your cross-channel customer experience.

Check out the full agenda here!

About Postback
Postback is an annual event held in Seattle that brings together marketers, CMOs, agency leaders, and advertising partners from all over the world. Two days of insightful ideas and panel discussions, creating buzz about the mobile space and forging powerful partnerships. This is an event you won’t want to miss.

About TUNE
TUNE is different. They believe in marketing technology that is open and unbiased, allowing industry leaders to easily do business together and drive the best possible results. They bring together experts in mobile marketing by building innovative solutions, teaching the industry, and connecting marketers with the best partners.

Join the Conversation
Are you attending Postback 2018? Tell us what you’re looking forward to by tweeting @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.


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