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Event Preview: MMA CEO & CMO Summit

Posted Jul 13, 2018

Lead the industry forward at the MMA CEO & CMO Summit, hosted in Sonoma, California from July 15th to the 17th! Connect with an exclusive group of global thought leaders and get inspired from an incredible speaker line-up.

As a Deep Dive Partner, AdColony is excited to be leading an in-depth discussion about creative quality and brand safety! In addition to this session, attendees can expect a whole lot more surrounding marketing and mobile.

Here’s what we’re looking forward to most:

A MMA MOSTT Research Study: Competing on M.A.R.S. – A Look Into the Emerging Marketing Capabilities for Today’s Market​Monday, July 16th, 12:05pm-12:30pm (Pavilion)
Dr. Omar Rodriguez Vila shares a new marketing model centered on the development of value stacks, the creation of organizational gravity, and the design of learning loops.

Deep Dive 3: Maximizing Mobile – Creative Quality and Brand SafetyMonday, July 16th, 2pm-2:50pm (Kenwood 2)
Doug Manson, VP of Creative Services at AdColony, leads an in-depth discussion on the ins and outs of choosing the right format and mobile placement for your brand campaign.

Opt-In Video: What Brands/Consumers are Saying and the Opportunities Going Forward  — Tuesday, July 17th, 8:15am-8:45am (Breezeway Lawn)
Professionals from OpenX and Media Math share what consumers think of rewarded video, how brand marketers view opt-in video in relation to more traditional video formats, and the opportunity for this type of advertising to expand into the mainstream.

How Mobile Apps are Changing the WorldTuesday, July 17th, 10:15am-10:40am (Pavilion)
Komal Ahmad from Copia explains how she is using mobile technology, data and analytics, and a sophisticated algorithm to dramatically reduce food waste and shape the future.

Check out the full agenda here!

About MMA
MMA is the world’s leading global non-profit trade association consisting of 800 member companies from nearly fifty countries across the globe. From brand marketers and agencies to enabling technologies and media companies, MMA members come from every corner of the mobile media ecosystem. Its mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.

Join the Conversation
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