This week the Mobile Marketing Association (MMA) released its 2018 SMARTIES Business Impact Index, the lists of agencies, brands and technology enablers delivering the highest level of business impact through mobile-first campaigns.
This year’s ranking was determined using data from the organization’s awards programs across the globe submitted between April and December 2018, and AdColony has been ranked #1 in the Enabling Technology category.
AdColony’s total score was 423 points, which is nearly double that of the #2- and #3-ranked players (Hype and InMobi). Globally well ahead of the pack, AdColony also ranked in the Top 5 in North America, above giants like Facebook and Amazon.
We are thrilled and proud to be included in the list of companies that, in the words of the MMA, are “making the most impact, leading the pack and defining what success in mobile looks like.”
Our New York team took a couple of minutes out of their [very busy] day to post with the hardware!
About The MMA SMARTIES Business Impact Index
The MMA SMARTIES Business Impact Index ranks the marketing industry’s top agencies, brands, advertisers and tech enablers who are driving the most significant business impact around the globe through mobile campaigns. A proprietary methodology developed in collaboration with WARC – the global authority on advertising and media effectiveness—is used to determine business impact. The methodology analyses the finalist and award-winning campaigns from the prior year’s SMARTIES Awards competitions that occurred across 8 countries, four regions and from the global competition.
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