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AdColonized: Getting to Know Scott Bi

Posted May 23, 2019

Meet Scott Bi, our Business Development Manager based in Beijing! As a part of the Publishing team, Scott uses his expertise in the mobile advertising industry to find business opportunities with app developers. In his free time, he enjoys going to the gym, listening to country music, and traveling to beaches for vacation.

What exactly does a Business Development Manager do at AdColony? What’s an average day like for you?
I have the responsibility as the Business Development Manager to be aware of new app developers ranking on the App Store. I have to find collaboration opportunities while managing an existing book of accounts.

My daily work consists of online meetings with key partners where we share the newest marketing insights, data, and optimization functions to scale-up. I also represent Adcolony by attending related conferences, conducting speeches, and traveling across the Greater China Region to meet with publishers and find new opportunities.

Tell us a little about your experiences prior to joining AdColony & how they have prepared you for your role here.
I used to work at Tapjoy and other ad platforms. I was in charge of Chinese local markets for the past 4 years. With a deep understanding of native ads, offer wall, and AdX, I moved on to Adcolony to help developers monetize with video ads.

What makes AdColony the right fit for you?
I really appreciate our teamwork. We share one goal and are always open to other colleagues’ opinions. Everyone is warm-hearted in this big family.

AdColony values employee development. How do you keep growing and learning in what you do?
There are many areas where I sought employee development including learning from my colleagues at Adcolony and inside training courses. I travel for business to have face-to-face meetings with clients which means a lot to me. Our partners are eager to share their roadmaps, new features of their products, and how they look at and predict the new trends in this industry. All of that helps me better understand app developers in order to cater to their needs.

How do you act as a resource for the rest of your team?
I’m always pleased to share information and offer a helping hand when needed.

Is there someone you turn to personally or professionally?
Adams and Ronnie, who are my leaders, always help with their abundant experience and advice. Also a big thanks to David, who is based out of the U.S., but always provides quick solutions for local Chinese clients despite the time difference.

What are your hobbies or activities that you look forward to doing on the weekends or after work?
I love working out at the gym and traveling. I always find an isolate island and spend all day lying on the beach when I’m on vacation.

Which app is keeping you engaged lately? Why?
MyFitnessPal is very useful as a fitness buff. It can help you calculate how many calories you take every day to tutor your exercise.

Tell us one or two fun facts about you.
I learned Japanese and passed a high-level proficiency test.

What is your favorite moment you’ve had with the AdColony team so far?
When we held the ELT meeting in Beijing last year and I had only been on board for a few months. Each team came from different branch offices and we shared our thoughts on how to forward the platform to the next level.

What are you listening to lately (music, podcasts, etc.)?
I have been listening to a lot of country music, some indie, and Coldplay albums.

What are you looking forward to most in the next 5 years?
I am pleased to be part of mobile marketing and I’m keen on this industry. I’m enjoying helping brands to be more productive and successful.

About AdColonized
Each AdColonized feature shines a light on a different member of the AdColony team. From favorite apps and hobbies to dislikes and odd secrets, we cover it all! Who do you want to see on the next AdColonized? Tweet it to @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.

Jean

Marketing Coordinator at AdColony
Writer of blogs, planner of case studies, maker of content, poster of social media

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