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Event Preview: White Nights Moscow

Posted Oct 4, 2019

We’re headed to Moscow! White Nights will be holding its last event of the year at the Expocentre on October 16th and 17th. Representatives from the gaming industry will be gathering for insightful talks, panels, and workshops, along with networking opportunities to connect with other professionals in the industry.

A unique factor of this conference is the flexible schedule. The program doesn’t start until 11:00 am on both days, allowing attendees to take care of business and maximize their time during the speaking agenda. Here are the talks we’re looking forward to most:

How to Scale UA Without Wasting Money — Wednesday, October 16th, 12:30 pm
Dmitry Soldatenko from Game Insight will share his expertise in creating a strong and cost-effective user acquisition strategy.

China Market: Insights and Trends — Wednesday, October 16th, 4:45 pm
This talk hosted by Appsflyer will focus on China’s market overview and its players’ unique preferences compared to other countries, and the performance of overseas games.

Hacking UA — Thursday, October 17th, 1:00 pm
A panel of experts from RoasUp, Tilting Point, and AdSide Media will discuss their experiences of developing and maintaining massive creative production for UA.

The Rise of Hyper-Casual Gaming: a Step-by-Step Guide to Success— Thursday, October 17th, 2:30 pm
In this session, Andrey Mikhlin from Gismart Games will present a step-by-step guide detailing the working process of the company, the rise of hyper-casual gaming, and how the company embraces this trend and its growing market.

Click here for the full event agenda!

About White Nights
The White Nights Conference is an international business conference for the game industry, with content across mobile, PC, console, web, AR, and VR. The series of events take place four times a year and attracts influential game industry professionals and developers.

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Jean

Marketing Communications Specialist at AdColony
Writer of blogs, planner of case studies, maker of content, poster of social media

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