2019 was a huge year for the mobile game industry and its revenue. As we keep it moving in 2020, mobile gaming will continue to see growth in ad spend and consumer spend. Two recent reports have revealed the total revenue of mobile gaming in North America in 2019 and how much mobile ad spend will reach by the end of this year. Get all the details in this week’s Mobile Monday!
Mobile Games Revenue Up By 24%
According to the Deconstructing Mobile and Tablet Gaming report for 2020, mobile games revenue in the United States and Canada rose year-over-year by 24% in 2019. The report created by The NPD Group in collaboration with Sensor Tower concluded that $11.82 billion was spent throughout 2019 in mobile games. Games revenue continues to grow with an increase of 24% year-over-year, driven by strong performance among key leaders including Call of Duty: Mobile.
The report also found that there are 214 million active players in the U.S. and Canada. Growth in the playerbase has slowed down to +2% year-over-year as fewer new users enter the market. Mobile games see high engagement from all age groups. 60% U.S. and Canada residents say they play mobile games. Furthermore, 80% of children, teens, and adults own and use a smartphone, with 74% of that number on average playing a mobile game every month.
Mobile Ad Spend to Reach $240B
App Annie’s latest findings state that mobile ad spend will hit $240B in 2020. Mobile ad spend is expected to increase by 26% from 2019 as brands will continue to embrace the reach and value of mobile advertising. Additionally, consumer and mobile ad spend combined will top $380 billion globally by the end of 2020.
The State of Mobile 2020 report also revealed that total worldwide downloads amounted to 204 billion in 2019, which is up 6% from 2018 and 45% from three years ago. Consumer spend across app stores generated $120 billion in 2019. Users also averaged 3 hours and 40 minutes on mobile this past year, a 35% increase from 2017. Emerging markets like Indonesia, Brazil, and India are reported to spend the most time on their mobile devices each day.
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