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Coronavirus Impact Survey – Highlights from EMEA & LATAM

Posted Mar 23, 2020

For the past three months, the COVID-19 outbreak has radically changed people’s daily lives and preferences around the world. Across the globe, people are being encouraged to stay at home in order to ensure their health and safety. As the Coronavirus pandemic continues to grow, technology usage and habits are also seeing major changes. 

AdColony distributed the Coronavirus Impact Survey to the EMEA (Europe, Middle East, and Africa) and LATAM (Latin America) regions this past week to analyze behavior changes due to COVID-19. Respondents’ ages ranged from 14 to 75 and were typically aged 25 to 54 in EMEA and 25 to 44 in LATAM. As this story continues, we will continue to report updated insights.

Check out highlights from both the EMEA and LATAM regions and be sure to download the infographics!

Survey Highlights EMEA

  • Switching to online shopping41% of respondents are switching to online shopping and 31% of the respondents are reducing the number of market visits.
  • Public transportation is being reconsidered.20% of respondents have cut back on public transport.
  • People are playing more mobile games for relief 85% are playing mobile games for relief, while  47% of respondents are playing mobile games on their smartphone every day. 32% are playing new games on their phones.
  • Housework is more productive. — More than half of the respondents (54%)  said they are doing more household chores.
  • User-initiated ads are the most liked ad format  23% of the respondents state that they prefer ads that help them notice products they might need. User-initiated advertising is the most positively perceived ad format with 35%.

Survey Highlights LATAM

  • Switching to online shopping34% of respondents are switching to online shopping and 23% of the respondents are reducing the number of market visits.
  • Public transportation is being reconsidered.13% of respondents have cut back on public transport.
  • People are playing more mobile games for relief. 79% are playing mobile games for relief, while 44% of respondents are playing mobile games on their smartphones every day. 26% are playing new games on their phones.
  • Housework is more productive. — More than half of the respondents (52%)  said they are doing more household chores.
  • User-initiated ads are the most liked ad format  — 26% of the respondents state that they prefer ads that help them notice products they might need. User-initiated advertising is the most positively perceived ad format with 35%.

About the Study
Coronavirus Impact Survey asked 350 people across EMEA (including Turkey, Greece, UAE, KSA, Denmark, Norway, Sweden, UK) and Latin America a series of questions about their behavior during the COVID-19 outbreak. The survey asked about social activities, public transportation, and smartphone usage. Respondents’ ages ranged from 14 to 75 and were typically aged 25 to 54.

Join the Conversation
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