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Mobile Monday: Mobile Shoppers Expected to Break Records for Time Spent, U.S. Mobile Strategy Game Spending Reaches $2.8 Billion

Posted Nov 29, 2020

Today is Cyber Monday and consumers are looking to get some good deals for the holidays. This year mobile users have been spending much more time on their devices and they are expected to break some records on shopping apps. New data predicts that American consumers will spend over 110 million hours shopping in apps during the weeks of Black Friday and Cyber Monday. Meanwhile, strategy games made $2.8 billion from January to October in 2020. Learn all about it in this week’s Mobile Monday!

Shoppers Expected to Spend over 110 Million Hours on Mobile

App Annie‘s latest data revealed that U.S. mobile users spent over 61 million hours shopping on their smartphones during the week of Prime Day 2020 which saw an increase of 30% year-over-year. Additionally, shoppers spent over 51 million hours the first week of November across various apps on Android devices. With Black Friday having just passed and Cyber Monday underway, consumers are expected to break records and shop for over 110 million hours in apps on Android devices during this two-week period.

According to App Annie’s data, Walmart was #1 Shopping app by downloads during the first two weeks of November as we head into the busy holiday shopping season. The next top shopping apps on the list were Amazon, Target, OfferUp and Wish. MoPub also gave their insight on mobile shopping and spoke about how advertisers are taking advantage of increased mobile usage during this time. MoPub’s data said that retail and apparel apps grew 32% year-over-year in October. Performance in these shopping apps is expected to remains strong in Q4 and will hopefully make up for slow sales at the start of the pandemic.

Strategy Games Earned $2.8 Billion in First 10 Months of 2020

Sensor Tower reported that player spending on strategy games in the U.S. totaled $2.8 billion in just the first 10 months of 2020. The genre’s revenue grew just under 22% year-over-year. Supercell’s Clash of Clans came out on top in the genre after generating $262 million. To date, the game has grossed more than $7 billion. Rise of Kingdoms by Lilith Games and Warner Bros Game of Thrones: Conquest were the second and third top-earning titles, both coming from the 4X strategy subgenre.

Strategy games were downloaded approximately 113 million during the first 10 months of the year, a decrease of about 6%. The top title for installs was State of Survival from FunPlus, a 4X Strategy title that accumulated 6.3 million downloads. The second-highest downloaded strategy title during the period was Evony: The King’s Return from Top Games, while Clash of Clans ranked No. 3. As with player spending, 4X Strategy was the No. 1 subgenre for downloads, accumulating 44.2 million downloads.

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