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AdColony Dominates MMA Smarties MENA with 26 Awards

Posted Mar 29, 2021

AdColony, the top mobile advertising platform for brands and advertisers for more than a decade won 26 awards at one of the most prestigious awards shows in the mobile industry, MMA Smarties MENA.

After a very successful 2020, AdColony proudly announced that 12 of its campaigns from the MENA region have been given 26 awards in 11 different categories at MMA Smarties MENA where a global panel of senior brand marketers and agency executives evaluated entries based on strategy, execution, creativity, and business impact.

Apart from all the awards of their campaigns, AdColony also won the prestigious Network of the Year Award.

AdColony’s General Manager, Brand EMEA & LATAM Warrick Billingham said, “We are very happy and proud of these awards. This is once again the biggest proof of what we can provide to our clients and how we can achieve exceptional results for them. With our dedicated team, we will continue to grow and push the boundaries with the undeniable power of mobile games and the engaging executions of AdColony.”

All winners have varied from different industries; from QSR to FMCG, entertainment to telecommunication to construction. AdColony once again proved its strength and power in the mobile advertising industry with this magnificent success.

AdColony
The Network of The Year

Playstation // Marvel Iron Man VR – AdColony Instant Play ™ HD Video Mobile Campaign
Product / Service Launch – Gold
Brand Awareness – Bronze
Innovation – Bronze

KitKat Core – AdColony Instant Play ™ HD Video Mobile Campaign
Mobile Video – Gold
Brand Awareness – Silver

Dubai Properties LaVie – AdColony Instant Play ™ HD Video Mobile Campaign
Brand Awareness –  Gold

Mars GCC // Whiskas – AdColony Instant Play ™ HD Video Mobile Campaign
Brand Awareness – Bronze
Data / Insights – Bronze

McDonald’s Taskeeta – AdColony Instant Play ™ HD Video Mobile Campaign
Product / Service Launch – Silver
Innovation – Silver
Location-Based Service or Targeting – Bronze

M&M’s Minis Are Back – AdColony Instant Play ™ HD Video Mobile Campaign
Mobile Video – Gold
Product / Service Launch – Bronze
Innovation – Bronze

Dettol Shower Gel – AdColony Instant Play ™ HD Video Mobile Campaign
Product / Service Launch – Bronze

GSK Centrum GNE – AdColony Instant Play ™ HD Video Mobile Campaign
Technology Innovation – Gold
Mobile Gaming, Gamification & E-Sports – Silver

GSK Oral Sensodyne – AdColony Instant Play ™ HD Video Mobile Campaign
Mobile Video – Bronze

Mars GCC // Galaxy Ramadan Dates – AdColony Instant Play ™ HD Video Mobile Campaign
Mobile Gaming, Gamification & E-Sports – Bronze

Etisalat Moonwalk Prepaid – AdColony Instant Play ™ HD Video Mobile Campaign
Mobile App – Silver

Etisalat Sonic – AdColony Instant Play ™ HD Video Mobile Campaign
Customer Experience – Gold
Technology Innovation – Gold
Mobile Audio / Voice – Bronze

McDonald’s Regional Brand Trust – AdColony Instant Play ™ HD Video Mobile Campaign
Customer Experience – Silver
Mobile Audio / Voice –  Bronze

About MMA Smarties
Smarties honors outstanding innovation resulting in significant business impact for brands, agencies, media companies, and technology providers. MMA is the world’s leading global non-profit trade association consisting of 800 member companies from nearly fifty countries across the globe. Its mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.

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