The Coalition for Better Ads announced their new program to review online ad experiences sold in the market to validate their compliance with Better Ads Standards that aim to improve the online ad experience for consumers.
As a member of the Coalition, AdColony is one of the first companies to have their ad experiences reviewed and certified as compliant with the applicable Better Ads Standards for desktop web, mobile web, and short-form video.
“The Better Ads Standards identify the ad experiences that are least preferred and most annoying to consumers, falling beneath a threshold of consumer acceptability,” said Neal Thurman, director of the Coalition for Better Ads. “This program responds to strong interest from companies that sell ad experiences for the ability to demonstrate their adherence to the best practices embodied in the Standards to their business partners.”
The new initiative is part of the Coalition’s Better Ads Experience Program. Certified companies including Kargo, Mediavine, and Ogury are listed on the Coalition’s registry of participating companies and eligible to use a seal developed by the Coalition in their marketing materials.
“AdColony is focused on creating the highest quality mobile in-app ad experiences that deliver outcomes for brands and publishers,” said Gabriella Stano-Aversa, director of strategy and planning of AdColony. “We’re excited to be on the forefront of this evolving space. The Better Ads Standards is essential to achieving these objectives as an industry and we are proud to be among the first companies certified as part of this program.”
The Coalition will recertify companies annually, including reviewing new or modified ad experiences. Companies interested in learning more should visit www.betterads.org/program.
About the Coalition for Better Ads
Leading international trade associations and companies involved in online media formed the Coalition for Better Ads to improve consumers’ experience with online advertising. The Coalition has conducted extensive consumer research to develop Better Ads Standards to help the online ad industry address consumer preferences. The Coalition’s members include leading global advertisers, advertising agencies, publishers, and technology companies.
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