When it comes to mobile games, there are a few titles that have become household names. Many of them have been mainstay titles for years but one game had a spectacular rise. Among Us became a pandemic-era favorite for mobile gamers of all kinds. New data from App Annie says that Among Us has been downloaded over 324 million times since its launch. Meanwhile, a report says predicts that the mobile gaming industry will be worth $230 billion by the year 2030. For more details, read on for this week’s Mobile Monday!
Among Us Generates $86 million on Mobile in Nearly Three Years
Among Us had a meteoric rise in 2020 and the numbers are in to prove it. According to data from App Annie, the title from Innersloth was downloaded more than 324 million times on mobile devices. U.S. mobile gamers account for 41 million or approximately 13% of the overall total. Since its launch on the platform in June 2018, the meme-spawning social deduction game has shown tremendous growth with global downloads reaching their peak in October 2020 at 7.3 million. This peak could be in part due to Rep. Alexandria Ocasio-Cortez’s stream of the game during that month in which she used the game to encourage young people to vote. The stream is one of the most viewed in Twitch’s history and hit 400,000 concurrent viewers.
In regards to consumer spending, Among Us made $86 million since its launch less than three years ago. Just like the downloads, the highest rate of player spending happened in October 2020 at $24.5 million. Players in the U.S. contributed $54.6 million of the total spend, representing more than half of the overall number at 63%. “Its deeply customizable gameplay settings help keep the game fresh and enables users to adjust settings to best fit gamer preferences – strategic elements that help to bolster retention. These unique gameplay strategies continue to garner success for Among Us as the game also ranked number one by monthly active users worldwide in Q1 2021,” said App Annie head of marketing insights Lexi Sydow.
Mobile Games Industry to Earn $272 billion by 2030
A new report from GlobalData states that the mobile gaming industry will be worth $230 billion by the year 2030. This estimation will be a sizable jump from the $98 billion valuation of the industry in 2020. The increase would represent a 178% jump. With these figures, the mobile game industry is expected to record a compound annual growth rate (CAGR) of 11% over the next decade. The report indicates that the acceleration of the sector will be attributed to the accessibility of 5G and improved display technologies.
The report also reiterates that mobile gaming is bigger than the console and PC gaming markets combined. Mobile contributed almost 57% of global video games revenue last year. Streaming, cloud gaming services, and mobile esports will contribute to mobile gaming’s growth for the next few years. Speaking on the importance of 5G, associate project manager at GlobalData Rupantar Guha said, “5G networks allow games to be downloaded faster than current 4G networks and aid the development of mobile-based cloud gaming services and augmented reality games. With the ability to support one million devices within a single square kilometer, 5G will drive more users towards mobile gaming, especially multiplayer titles. This, in turn, will boost the growth of mobile esports.”
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