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Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are the expansion of brand advertising in the metaverse and games and opt-in rates across brand verticals and mobile gaming install…
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are the journey to acquire first party data post-privacy measures from Apple, the growth of mobile games and consumer spend in…
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are marketing during micro-moments and reaching consumers on mobile, mobile app users shopping more in-person than non-app users, and European legislation…
eMarketer covers worldwide ad spending, while Data.Ai (formerly App Annie) takes on macro trends and mobile habits. Where do these two reports converge? Let’s explore. If there was a year to be in mobile apps, it had to have been 2020 and 2021! By the end of 2021, mobile users had downloaded almost 140 billion…
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are the growing popularity of cross-channel marketing, the increase of revenue in mobile games from ads and in-app purchases, and the…
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are the shift to a streamlined, checkout-free process on mobile devices, the rise in digital ad spend on mobile, and the…
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are Netflix’s next step into mobile gaming and Sensor Tower’s latest breakdown of mobile monetization trends. Learn all about these stories…
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the three stories we’re covering are Verizon’s new hub for subscriptions, 7-Eleven’s partnership with Rocket League, and the games industry’s biggest year for investment. Learn…
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine breaks down the reasoning behind many industry acquisitions, AdColony discusses the growth in consumer and marketer spend in mobile games, and Fyber explains monetization trends…
After The Big Game aired last week, marketers are reminded how much buzz ads get during this time from consumers on social media, between peers in-person, and in-app on mobile. While users are watching, they are looking at their mobile devices as well, whether that be to communicate, play a mobile game, or order food….