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Mobile apps and games have seen a tremendous surge over the past few months, even more accelerated than the constant growth curve we’ve seen since starting life as mobile game developers ourselves in 2008, so it’s no surprise that brands and agencies have taken notice. It’s also no surprise we’ve received a lot of questions…
We’ve been listening to our clients and partners for a few weeks now, and wanted to address some of the questions we’ve been hearing most frequently around the changes coming to the mobile app ecosystem this Fall with iOS 14’s public release. Read on for more information. Rumors of the total deprecation of the IDFA…
Hypercasual titles continue to dominate the charts, and one thing is clear: It’s not a genre, it’s a business model and a whole new way of thinking about the mobile game experience. We joined up with Boombit, publisher of titles like Tanks A Lot and Idle Coffee Corp, to dive into what makes hypercasual unique…
To say privacy has gone from something most mobile developers kept in the back of their mind five years ago to one of the most important parts of their business is an understatement. With its WWDC announcement last week, Apple has placed the responsibility of consent on developers with a modal to track users or…
This year Apple hosted its annual Worldwide Developer Conference (WWDC) online instead of its usual spot in San Jose. Thanks to the continued health and safety concerns around COVID-19, Apple made the call earlier this year to host the entire event digitally. From privacy to new versions of iOS, we’ve got a quick recap. Developers…
Hypercasual titles continue to dominate the charts, and one thing is clear: It’s not a genre, it’s a business model and a whole new way of thinking about the mobile game experience. We joined up with Boombit, publisher of titles like Tanks A Lot and Idle Coffee Corp, to dive into what makes hypercasual unique…
In our series on privacy with tech company privacy attorney and expert Alan Chapell, we’ve taken a look at both the history and future of privacy. But what does this mean for developers and publishers? In this final feature, Chapell shares where this is all going, so app publishers can anticipate these changes and get…
In the first of our series on privacy with tech company privacy attorney and expert Alan Chapell, we took a look back at the history of privacy issues and the legislation impacting our daily lives and our industry. This week, we look at the present and future of privacy. Digital privacy is the #1 most…
Hypercasual is one of the hottest app categories in the app stores today. Goldman-Sachs invested over $200MM in Voodoo, one of the most established publishers a couple of years ago, and things have exploded since — some estimates place the hypercasual category as a $4-5 billion (with a b!) industry! Looking at the App Store…
Digital privacy is the #1 most important issue in the mobile advertising industry today, and it will be over the next five years. Yet it’s the topic that most of us know the least about. The Article 17 series takes a look at privacy considerations for mobile publishers and advertisers together with Alan Chapell, founding…