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We talk a lot about the power of advertising and the way it allows advertisers access to the minds of the public at large. Mobile is the newest and most intimate channel for opportunities that have always been there; on billboards, on radio, on TV, in print, and beyond. The Ad Council has been using…
It’s been a long few weeks in the industry, and while our combined efforts around the globe appear to be flattening the curve, we’re still not out of the woods (Stay inside! Wash your hands! Social distancing!) yet. Much has been written on the impact COVID-19 is having on our daily lives, our industry, our…
When you’re growing your app, it’s important to make sure your user acquisition spend is going to the sources that are delivering value. Enter attribution providers. There are several large players in the space and Branch has been growing from strength to strength. We hear a lot of positive things from our clients about Branch,…
AdColony is growing! We recently crossed AdColony’s 11th birthday (November 15th) and we couldn’t be happier with our progress. More than a decade later, the mobile landscape looks very different, with more competitors and complexity than ever, but we’ve persevered through a focus on transparency, delivering award-winning ad experiences, and focusing on results for advertisers,…
With mobile games being the best place for today’s advertisers to connect with consumers and with one of the largest in-app presences amongst the top Apps Store and Google Play apps, we here at AdColony are able to surmise a lot about general user behavior and trends by looking at the ad requests we see…
App Store and app intelligence is a complicated, data-rich field with only a few players. Apptopia has recently surged in prominence with major partnerships with Bloomberg, Spotify, Facebook, Uber, Sony, Baidu, and more – Not to mention, AdColony! We asked Jessica Demmer, Apptopia’s Director of Demand Generation, a little more about the company, the state…
The advertising industry has historically largely survived based on trust, where the agency and the vendor operate under an unspoken oath that they will do what is right for the client – and that they will be held accountable for anything that does not serve the client’s outcomes. But we are now in a bit…
In this edition of the Creative Showcase, we’re seeing how AdColony Aurora HD Video™ with interactive elements can take a simple recharge on a prepaid phone to the next level for engagement and enjoyment by the mobile consumer. How it WorkedIn partnership with AdColony, Telkom South Africa served 30-second video ads to its target audiences…
It’s now been two full years since the brand safety surfaced as a major issue. Since the problem has not dissipated, we surveyed consumers to check in on how their perception of social media and brand safety has changed – or how it has not. That original catalyst, when advertisers realized that their ads on YouTube were…
If you’re a developer with an app in the app store, or an advertiser looking to reach consumers, 2019 is going to be a good year for you. A few key reports came out last week from eMarketer and NewZoo with some strong insights regarding digital advertising and mobile gaming. Here’s what you need to…