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Nielsen’s Mobile OCR: This Could Be a Mobile Ad Industry Game-Changer For years, brands have used Nielsen ratings to understand the demographics of who’s watching what (and who’s seeing their ads). If a 50-year-old Man in Nebraska tunes into Burn Notice every Friday night, theoretically, Nielsen knows. The same goes for the 22-year-old female watching The Real Housewives of New…
The mobile marketing, advertising and development industry never sleeps! Staying on top of all the news is tough … so here’s a rundown of some of the headlines that got us thinking over the past few days:
Quick question: How many apps do you have installed on your smartphone? How many of them have you used in the past week? The past day? The past few hours? Chances are, you’ve got a few apps that you use regularly, a few more that you use randomly, and perhaps even a couple of apps…
“The industry has to be more nimble about how we approach video … [There’s] a need for new creative units that show ads differently – in sleek ways that are still lightweight, not intrusive [and] not roadblocking your content.” – Garrett Ward, Director of Digital Operations, NY Daily News Garrett dropped this gem and a…
Not too long ago, brands were getting reprimanded about buying Facebook Likes. Agencies were getting slapped on the wrist for buying Twitter followers. Now, it seems like app developers and mobile publishers are getting the message too: You Get What You Pay For … VentureBeat Insight’s new Mobile User Acquisition study has proven what most…
Consider your smartphone. Not only is it your fifth and most treasured limb, but also the primary place where you search the Internet—you, me and the majority of Americans. Interestingly enough, when people hop on their smartphones they aren’t simply searching, cruising or texting – their their screens are regularly dominated by mobile applications. In…