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As it currently stands, there are well over two million apps available for download in both the Google Play Store and the Apple App Store combined. It’s a number that grows daily, one of the reasons that app developers and publishers spend so much time trying to make their apps stand out. And when you…
“It’s not mobile marketing — it’s marketing in a mobile world …” Digitas President Adam Shlachter dropped this knowledge-bomb during the session we hosted at IAB MIXX, and it was the perfect segue into the deep dive that Opera Mediaworks and Mindshare gave the audience right afterward. The conversation focused on a just-launched campaign for…
At a standing room only session at IAB MIXX, a trio of creative thinkers – Tongal co-founder Mark Burrell, Digitas Chief Investment Officer Adam Shlachter, and our own CEO Will Kassoy – dug into the dos and don’ts of telling great stories with mobile video. But this wasn’t your typical sleepy panel driven by talking heads…
We like to keep our fingers on the pulse of all things mobile here at AdColony, and we felt a big beat this week after reading eMarketer’s latest predictions for how mobile users in the UK will approach the upcoming holiday season.
Staying on top of the latest trends and best practices in mobile app development is crucial. But great resources for that intel ain’t cheap …
Time flies when you’re having fun … It’s been just over two weeks since Instagram introduced the new Hyperlapse app to the digital world, and now brands, agencies and even celebrities are already finding ways to capture and create time-lapsed masterpieces. Let’s make a movie!
Bigger screens. Better graphics for mobile apps. Mobile payments redefined. Oh … and a kick-ass wearable … Apple surprised and delighted (as usual) during its latest launch event. And while you’ll find recaps on various tech, mobile and gaming blogs, check out our CEO Will Kassoy’s quick take how Apple’s newest product developments will specifically impact…
Call us biased, but we do love our apps here at AdColony. And clearly, we’re not the only ones … As comScore’s 2014 U.S. Mobile App Report notes, Americans are spending seven out of every eight minutes on their smartphones or tablets in apps. In some cases we’re shopping and searching. In other cases, we’re…
It’s official … AdColony will close out 2014 as one of the fastest-growing companies in the U.S., according to Inc. magazine.
Think gaming is a just man’s world? Think again. While men may be more invested in what’s traditionally thought of as “hardcore” game, some new stats from Flurry show that women are more engaged when it comes to mobile games. And even more interesting, women aren’t just outplaying men – they’re outspending them. Light up…