The View from Q4: Android Gets the Traffic, But iOS Gets the Money

Posted Feb 4, 2015

One thing is clear when it comes to the battle for mobile operating system dominance: There will be no one-and-done skirmish. We’re in for a long, drawn-out war between two well-funded, technologically-savvy challengers. On one end you have iOS, and on the other you have Android – with Windows Mobile, BlackBerry and even Symbian (really?)…

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The Opera Mediaworks Native Video Fund: Backing Next-Gen Creativity in Mobile

Posted Jan 30, 2015

“Put your money where your mouth is …” It’s an old-school idiom, but it’s one that’s particularly relevant for us today. We’ve always talked about the importance of innovation … of thinking “mobile-first,” and of course, about delivering amazing mobile video experiences for both brands and consumers. But with the launch of the Opera Mediaworks…

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Hot Trend: Using “Old-School” Tactics to Drive New Downloads

Posted Nov 25, 2014

App developers are on a continuous quest to find new ways to drive downloads. And we know that it’s about both quantity and quality, meaning that the goal is to attract users who will consistently invest time – and maybe even money – in an app. What’s interesting is that two decidedly “old school” methods…

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From 100 Meters Above Helsinki: Interview with Will Kassoy

Posted Nov 20, 2014

With over 20 years of experience in the media & entertainment industry, AdColony CEO Will Kassoy has done his fair share of press interviews in a variety of formats. He can now add a “cold sauna” hanging in the air at 100 meters high to the list.

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Five Epic Moments in AdColony’s History: The NewCo Preview

Posted Nov 18, 2014

Tomorrow at 4:30pm, we throw open the doors of our (spiffy new) headquarters here in West LA and welcome all the thinkers, makers and entrepreneurs joining us for NewCo. Billed as “a fresh twist on the traditional conference + media platform,” NewCo invites a city’s most innovative companies to host the equivalent of an open…

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From Coding to Carving Caverns: How Technology & Nature Converge in Eric Treworgy

Posted Nov 13, 2014

You might say that Eric Treworgy’s engineering career began way back in 1994. While other eight-year-old boys were spending their time on less ambitious endeavors, he was teaching himself QBasic on DOS—his first coding language. Over time, games like Civilization and World of Warcraft deepened Eric’s connection to computers – inspiring him to pursue a…

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1 Out of Every 10 Mobile Ads in the US is Now a Video  

Posted Oct 22, 2014

As part of our quest to spread the good word about all the creativity, innovation and growth happening in mobile video, we often cite interesting stats from other companies in the mobile ad ecosystem. But today some of our own research takes center stage: Introducing the State of Mobile Advertising report from Opera Mediaworks –…

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The CW’s The Flash Sparks a 4.5 Million Viewer Fire with Mobile Video

Posted Oct 16, 2014

When the CW wanted to promote the launch of their new action series The Flash, they knew that mobile video was the way to go … so they enlisted the help of OMD and AdColony. Little did they know that we’d whip up a campaign so fierce they’d have one of the highest-rated, most-watched premieres…

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