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Mobile Monday: Apps World Preview Edition

Posted May 11, 2015

With Apps World North America kicking off tomorrow in San Francisco, this edition of Mobile Monday is taking a look at the must-attend sessions at the event.

Assessing the Future of Paid Mobile User Acquisition
How do the most successful app developers get better quality users for less money? Swing by the Gaming World stage at 11:30am on Tuesday. The robust panel on mobile user acquisition. Moderated by Seth Tips of IGN, the panelists will include:

Taking AIM (App Install Marketing) in 2015: Trends, Growth and Survival Tactics from the Trenches
With millions of apps vying for users’ attention, how can you leverage video, programmatic advertising, and cross-screen campaigns to drive UA growth? Check out the Gaming World Stage at 2pm on Tuesday to learn the top trends, challenges, and best practices of the leading mobile app developers. Panelists will include:

Mobile Video Monetization: A Fireside Chat with 8tracks & AdColony
How do mobile-first content creators take advantage of video monetization when video isn’t their core product? How can they generate more revenue creatively and organically? Join 8tracks’ Stephen Valenta, Director of Operations & Finance and AdColony’s Nikao Yang, SVP Business Development at 3:40pm on Wednesday on the Mobile Strategy Stage.

Other Sessions to Check Out
In addition to the must-attend sessions already listed, there are dozens of sessions across multiple stages at Apps World. For anyone interested in user acquisition or monetization, here’s a few more suggestions to fill out your day:

  • Key Trends in the Mobile Gaming App Marketplace (9:45am Tuesday – Gaming World)
  • Smart Strategies to Acquire, Monetize, & Retain Users (10:20am Tuesday – Developer World)
  • Creating Effective Mobile Advertising Campaigns (4:30pm Tuesday – Mobile Strategy Stage)
  • The 49ers Quarterbacking The Mobile Revolution (10:00am Wednesday – Mobile Strategy Stage)
  • Time Is Money, or Is It? Design Considerations for F2P Games (10:10am Wednesday – Gaming World)
  • App Analytics:  Making Data Work For You (10:30am Wednesday – Mobile Strategy Stage)
  • Opening the Kimono:  What’s Behind Winning Mobile App Strategies (11:30am Wednesday – Mobile Strategy Stage)
  • CPI is Dead (12:10pm Wednesday – Developer World)
  • Maximizing Downloads, User Retention, & Monetization (2:10pm Wednesday – Developer World)

AdColony on the Show Floor
Outside of the sessions, swing by booth #216 located adjacent to the Developer World Stage to check out the latest in mobile monetization and user acquisition.

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Mobile Monday examines the latest news, trends, and developments in mobile apps, tech, and advertising. Do you have a story to share? Tweet your thoughts to . For the latest AdColony mobile news and updates, follow  on Twitter, like us on Facebook, or connect on Linkedin.

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