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Mobile Monday: E3 Preview Edition

Posted Jun 15, 2015

In this edition of Mobile Monday, we are previewing the most anticipated mobile titles at E3 2015.

Indeed, mobile games are growing at the primarily console event. As Mike Gallager, CEO of ESA, told VentureBeat in a recent interview:

“We have more than 70 companies in the mobile space coming to E3. That’s a high water mark for us. We’ve always said that the industry’s premier trade show is open to all comers. We’re seeing the broadest acceptance yet by the mobile community this year.”

Fallout Goes Mobile
Last night, Bethesda announced two new mobile apps surrounding its Fallout franchise during its E3 Showcase. While their new standalone free to play mobile game Fallout Shelter garnered cheers from the conference audience, the more interesting announcement was Bethesda’s new Pip-Boy app. The app will offer a second screen experience for the upcoming Fallout 4. To add to the immersion, owners of the collectors edition of the game will receive a special Pip-Boy watch that smartphones may be fitted into, emulating the smart watches seen in game.

As second screen experiences for console and PC games are becoming more common, Todd Howard of Bethesda attested, “As far as stupid gimmicks go… This is the best f***ing one.” While it remains to be seen what the adoption rate of the Pip-Boy app will be, expect to see more mobile tie-ins to fan favorite franchises unveiled at E3.

Torchlight Mobile
Fans of the stylized action RPG Torchlight may have reason to celebrate this E3: a playable version of Torchlight Mobile is anticipated on the show floor. The new mobile iteration of the popular franchise is being developed by Perfect World Entertainment and Runic Games. Justin Olivetti at Massively OP believes that the combination of these studios “could both indicate a free-to-play model and multiplayer aspects.”

Perfect World is at booth 4012 of the West Hall at E3, which is to the far left of the main entrance, tucked away behind the massive Microsoft booth.

505 Games Mobile Titles
Last week, 505 Games unveiled their E3 titles, which included three new mobile games:  Airframe:  Namesis, Ember, and Hidden Heroes. Airframe:  Neemsis is an action game centered around strategic mobile air combat. Meanwhile, Ember will be a classic RPG touting over 30 hours of content. Hidden Heroes will be a strategy game wherein users build armies to battle for control of a kingdom.

Unkilled by Madfinger Games
Indies mobile game developer Madfinger Games will be debuting their brand new title Unkilled at E3. To check it out, swing by booth 417 in the South Hall. From the hall entrance, Madfinger’s booth is to the far left, past the YouTube and the IndieCade and near the Videogame History Museum.

Zynga Games
Of course, you can’t discuss mobile games at E3 without mentioning Zynga. Creators of FarmVille, Zynga Casino, Words with Friends, Clumsy Ninja, and many others, Zynga is a well-loved mobile game developer. Regrettably for fans of their games, however, Zynga will not have a standalone booth on the show floor. To see what’s next from the studio, you’ll need to schedule time in one of their meeting rooms on the Concourse level.

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Mobile Monday examines the latest news, trends, and developments in mobile apps, tech, and advertising. Do you have a story to share for the next Mobile Monday? Tweet your thoughts to . For the latest AdColony mobile news and updates, follow  on Twitter, like us on Facebook, or connect on Linkedin.

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