In this edition of Mobile Monday, we’re covering the must-attend sessions for mobile app publishers at GDC 2016. From user acquisition and engagement to monetization and retention, here are the top sessions to check out.
Monday GDC Sessions
If you’re at Moscone today, don’t miss these sessions:
- Taking AIM: Top 10 App Install Marketing Trends (11:20am – 12:20pm in Room 2011 of Moscone West)
- ‘SimCity BuildIt’ – What Did I Learn as a Game Designer? (1:20pm in Room 2001 of Moscone West)
- Catch ‘Em All: ‘Pokemon GO’ and Real World Gaming (3:00pm in Room 2001 of Moscone West)
Tuesday GDC Sessions
The second day of the conference is a bit busier, with the following sessions worthy of checking out:
- From a One Person Shop to Indie Dev to AAA: What it Really Takes to Grow (10am in Room 3014 of Moscone West)
- Mobile Is The New Core Gaming (10am in Room 2001 of Moscone West)
- Breaking Through the Mobile Clutter: Marketing Your iOS Game (3pm in Room 2001 of Moscone West)
- Three New Ways to Monetize and How Backflip Studios Uses Them (4pm in Room 3014 of Moscone West)
Wednesday GDC Sessions
While the opening of the expo hall may be distracting, don’t miss these sessions on Wednesday:
- Best Practices: User Conversion, Payment Flows and In-Game Economy Management (9:30am in Room 2011 of Moscone West)
- Fireside Chat and Q&A with Dean Takahashi (11am in Room 2011 of Moscone West)
- Understanding Engagement in the Rapidly Expanding Gaming Universe (11am in Room 132 of Moscone North)
- Money For Nothing and Your Games For Free (2pm in Room 3020 of Moscone West)
Thursday GDC Sessions
Of the following must-attend sessions, don’t miss AdColony’s session at 12:45!
- Taking Flight Again: Planning the Launch of Angry Birds 2 (10am in Room 132 of Moscone North)
- A Compass for Growth: Engaging & Retaining Loyal Users (12:45pm in Room 2011 of Moscone West)
- Mitigating Impact of Fraud in Mobile Games Promotion (2pm in Room 2014 of Moscone West)
Join the Conversation
Mobile Monday examines the latest news, trends, and developments in mobile apps, tech, and advertising. Do you have a story to share for the next Mobile Monday? Tweet it to @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.
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