In this edition of Mobile Monday, we’re covering how BBC’s planned “Future of News” indicates a mobile shift and celebrating the success of yet another storied PC & console franchise that has expanded to mobile.
BBC’s Mobile Shift
Earlier this year, BBC developed a “Future of News” plan to reshape the organization, and a few days ago, it became clear that this plan is going to lean heavily on mobile. James Harding, the BBC’s controller of mobile and online, is being placed at the helm of the plan, noting if they are going to reach the additional audiences they desire,
“we are going to have to do more to use new technologies to do so. Chief among them, mobile.”
With this shift in focus, yet another traditional publisher is shifting its focus to mobile. While additional details of the plan are still forthcoming, the recent internal attention given to its streaming news service suggests that the BBC plain will include fresh video content catered to its users, a potential nod to the trend of customizing user experiences.
Mobile Success for CoD Franchise
Previously, we gushed about a CS 1.6 fan port for Android. While this was exciting, it’s important to note the overwhelming success of Call of Duty: Heroes, the mobile iteration of a multi-billion dollar gaming franchise that has amassed over 30 million installs. While the CS 1.6 Android app we previously covered merely ported the old PC game for mobile devices, Heroes doesn’t attempt to replicate any of the traditional CoD titles. Rather, as Heroes is a base defense strategy game.
Join the Conversation
Mobile Monday examines the latest news, trends, and developments in mobile apps, tech, and advertising. Do you have a story to share for the next Mobile Monday? Tweet it to @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.
- Rewarding to Engage: New Mobile User Survey Results Now Available - March 28, 2018
- Mobile Monday: Mixed Reality Promotion, Seriously Connected Fans, & FCC Acceleration - March 26, 2018
- Mobile Monday: GDC 2018 - March 19, 2018
