In this edition of Mobile Monday, we are covering Atari legend & co-founder Nolan Busnell’s entrance into mobile games and Nintendo’s shift to view mobile games as a key pillar of the organization.
Atari Legend to Mobile Games
While some may not view traditional arcade games in the same light as mobile games, Atari co-founder Nolan Bushnell is different. Rather, Bushnell is holding to a principle that was named after him: Bushnell’s law. Under this principle
“all the best games are easy to learn and difficult to master”
For Bushnell, this holds just as true for his original creations as mobile games today. As such, despite the fact that Bushnell is quoted saying “mobile games make me want to throw my phone,” the video game legend wants to make mobile games.
Partnering with Dutch publisher Spil, Dushnell currently has plans to develop three mobile titles. While the names have not yet been announced, it will be interesting to see what genres they are and how they will get back to “the heart of gaming” that he feels many games have oft forgotten in the name of aesthetics.
Nintendo’s New Pillar
As one console veteran reemerges to enter the mobile arena, so another video gaming monolith is restructuring its priorities to include mobile games as a key pillar: Nintendo. With Miitomo now boasting over 10 million users, it’s not all too surprising that Nintendo president Tatsumi Kimishima recently noted that mobile games were poised to be “one of the pillars of Nintendo’s revenue stream.”
To support mobile application growth, Nintendo has dedicated developers toward the cause. Furthermore, Kimishima stated in a recent investor Q&A that creative lead Sigeru Miyamoto was working closely with these groups to fine-tune “what would be desirable overall” for development, and that this development has not slowed down.
Nevertheless, there may be a bit of a wait before the next Nintendo mobile title is released. Although plans through Q1 of next year include 5 titles and Nintendo has only released one thus far, the next launch is not expected till fall. Until then, Fans of Animal Crossing and Fire Emblem will have to wait patiently while playing Miitomo.
Join the Conversation
Mobile Monday examines the latest news, trends, and developments in mobile apps, tech, and advertising. Do you have a story to share for the next Mobile Monday? Tweet it to @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.
Latest posts by Barbie (see all)
- Rewarding to Engage: New Mobile User Survey Results Now Available - March 28, 2018
- Mobile Monday: Mixed Reality Promotion, Seriously Connected Fans, & FCC Acceleration - March 26, 2018
- Mobile Monday: GDC 2018 - March 19, 2018