Developing a sustainable app business isn’t easy. To help, the App Developers Alliance is hosting their next App Strategy Workshop next week at the Loews Santa Monica. The half day event will feature thought-provoking sessions featuring industry experts, innovative startups, publishers, and developers. Together, they will explore the strategies that turn apps into profitable businesses.
During the event, Benoit Vatere of Science Inc and Nikao Yang of AdColony will take the stage with Jake Ward of the Apps Alliance for a fireside chat on how Science Inc effectively engages, retains, and monetizes its users.
After all, creating a sticky app that keeps users coming back multiple times a day while implementing ads without annoying or cannibalizing users are core challenges all app publishers face. It’s a delicate balance. It’s a science.
Workshop Sessions
The schedule of sessions for the day is as follows:
- 1:30pm – Welcoming remarks
- 1:40pm – Getting your first 10,000 Downloads on a Budget
- 2:10pm – This or That: The Science of Mobile Video Ads
- 2:40pm – Maximizing App Revenue
- 3:10pm – Mobile Print: Disruption, Collaboration, and Opportunity
- 3:40pm – Startup Stories: CEOs Share Secrets for Success
- 4:10pm – How to be a Successful App Entrepreneur
- 4:35pm – Closing remarks & prize giveaways
Attend the Event
Publishers interested in attending the event are encouraged to register soon, as space is limited.
About the App Developers Alliance
The Apps Alliance is a non-profit global membership organization that supports developers as creators, innovators, and entrepreneurs. They promote the continued growth of the industry and advocate on behalf of its members on public policy and industry issues.
Join the Conversation
Are you attending the App Strategy Workshop? Let us know which sessions you’re most excited about @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.
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