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Highlights from Casual Connect Asia 2016

Posted May 27, 2016

Last week, as our US offices packed up and went home to rest, a few members of our team were just waking up in Singapore preparing for Casual Connect Asia 2016.

We spent three days on Sentosa Island, a popular island resort in Singapore that also doubled as our beautiful venue.

Sentosa

When we weren’t busy admiring the scenery, we spent most of our time at our tabletop fielding questions and meeting new people.

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Our VP of Games Publishing, Business Development, Ian Atkinson, also spent some time on Day 1 preparing for and participating in a panel that focused on app monetization. He was joined by executives from Appodeal, VMAX, Vungle, and POKKT for the well-received session.

After the first day had ended, Ian was able to spend some quality time with the other presenters at the speaker’s dinner.

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But we all know why everyone really went to the dinner – a chance to get into Universal Studios and ride the Transformers attraction!

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It was hard to get back into the grind after such an exciting evening, but it had to be done!

Ian went back into the speaker’s mindset for his second session of the conference on Day 2. His presentation focused on how the top mobile app publishers are engaging and retaining users longer while maximizing monetization and minimizing SDK bloat. He broke down best practices, must-have features, and the apps that are doing it right.

Ian became quite the celebrity after so much time on the stage. He was even being sought out at our tabletop on the show floor for video commentary.

Overall, we had an eventful three days at Casual Connect Asia. If that’s the standard for this event, sign us up for next year! See you then!

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About Casual Connect
Casual Connect is the educational component of the Casual Games Association, the international trade association for casual games professionals. Casual Connect includes a regular magazine and yearly conference series in Eastern Europe, USA, Western Europe and Asia.

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