Before any mobile ad creative shatters benchmarks or wins awards, it begins as an idea — an idea to elevate a story, to create a thumb-stopping experience, to look beyond impressions and drive meaningful audience engagement. Here, those ideas come to life at the AdColony Skylab, our in-house group of 60+ award-winning designers and engineers who push the limits of what’s possible in mobile.
In 2016 alone, Skylab produced over 600 videos with custom dynamic end cards and over 300 rich media campaigns fully optimized for the mobile experience. The result? Beyond the many exceeded KPIs and countless engagement benchmarks shattered, the team took home 76 awards from leading industry events around the globe.
Elevating Mobile Storytelling
Every day, Skylab harnesses best-in-class technology that leverages the unique and ever-changing capabilities of mobile devices to craft immersive & effective ad creatives. By layering in their keen understanding of mobile consumer behavior into the process, the resulting elevated ad experience is just as much art as it is science.
As part of Skylab’s mission to create full-screen impactful, and interactive experiences that turn heads and win awards, they are dedicated to delivering big ideas — not just impressions — for today’s top brands and mobile publishers.
With a crew of over 60 designers & engineers, the Skylab team spans multiple continents and 16 countries. Check out this video for a sneak peek into a day in the life:
Also stay tuned in the coming weeks as we feature members of the crew in our recurring AdColonized series. To learn more about Skylab, check out the team and their award winning campaigns here.
Join the Conversation
What’s your process for creating captivating, mobile-first creative? What would you say the mix of art & science is in that process? Let @AdColony know your thoughts. For the latest AdColony & Skylab mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.