In this edition of Mobile Monday, we’re taking a look at the top highlights thus far at Gamescom 2017, from the latest mobile iteration of an IP that explores life inside a game to immersive augmented reality experiences where attendees can experience what it’s like to have dragon wings, and everything in between.
Bandai Namco
What’s perhaps most interesting about Bandai Namco‘s booth at Gamescom this year is the proportion of mobile to other titles being showcased. On the show floor, there are 4 console and 4 mobile games being showcased, with an additional 2 titles available to members of their loyalty program.
The mobile games being showcased by the publisher include Tales of the Rays, Naruto Shippuden: Ultimate Ninja Blazing, Dragon Ball Z Dokkan Battle, and Sword Art Online: Memory Defrag. Yes, there is yet another game for the life-inside-a-game IP that leverages the critical acclaim Sword Art Online has already seen as both a web novel and anime series.
Legacy of Discord Cosplay & AR
Fans of the popular mobile augmented reality game Legacy of Discord: Furious Wings have reason to celebrate at Gamescom 2017. Yoozoo Games — the publisher behind the IP — is at the event with cosplay shows and AR mirrors so that users can get a sense of the full, immersive experience and see themselves having the wings that they have in the game.
(Cue the involuntary singalong that comes with reading the “I believe I can fly” tagline.)
Rune Legends
Publisher Dreadlocks is at the show showing off their mobile puzzle game Rune Legends, which is a game wherein players play as Norse god Odin as they solve puzzles and uncover the story.
Currently, the game is only available on Windows phones, so those at the show are encouraged to swing by the Dreadlocks booth in Hall 4 to plea for iOS and Android versions.
Sims Mobile
While the emotional highlight of the EA conference at Gamescom may have been a fluffy puppy with a massive Instagram following used as just further proof that influencer marketing for the games industry is showing no signs of slowing down, there was another mention that perked a few ears: The Sims Mobile.
Announced in May and discussed little since, the wildly popular IP is expected to have its official mobile launch “soon,” though no specifics were given. Stay tuned for updates from GameCentral for Metro, as they will be diving into the mobile title’s future with EA later this week.
More to Come
Of course, Gamescom is just getting started! Follow the #Gamescom2017 coverage along on Twitter for the latest updates, and don’t forget to say hello at the AdColony booth.
About AdColony Mobile Mondays
Mobile Monday examines the latest news, trends, and developments in mobile apps, tech, and advertising. Do you have a story to share for the next Mobile Monday? Tweet it to @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.
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