In this edition of Mobile Monday, we are taking a look at how brands are using apps to improve their holiday sales as well as the top games to check out while cozying up by a fireplace or waiting in line at the airport.
Swarovski Launches AR App
To drum up excitement — and likely hopefully drive more sales — retailer Swarovski recently partnered with Perfect Corp to launch a new augmented reality (AR) app. Essentially, the app lets users virtually try on a number of products, complete with all the filtered special effects one would expect.
While the initial app experience is a bit limited as it provides just three “curated looks”, it’s a very interesting test for a retailer that has traditionally depended on foot traffic. Now, instead of forcing shoppers to visit a physical store location if they want to see how a particular piece of jewelry might look, the shoppers can preview a curated collection from the comfort of their homes … or wherever they might be while using the app.
Toys R Us Reinvents the In-Store Experience
While some retailers are turning to mobile apps as an alternative to the in-store experience, Toys R Us is using a new mobile app to add to it. Earlier in Q4, the struggling retailer rolled out a new augmented reality mobile app that rewards its young shoppers for in-store behavior by unlocking activities & content.
In short, the app turns the physical stores into “digital playgrounds“, a move that could conceivably improve total time spent in-store for each participating visitor.
Top Games in December
Whatever you’re looking forward to this holiday season, Pocket Gamer is helping everyone have a bit of fun in the meantime.
Their App Army is midway through a series they’re calling the Pocket Gamer Advent 2017 Calendar, where they shine the spotlight on a different mobile game every day.
Here are the games they have featured thus far:
- Battle Bay
- Campfire Cooking
- Golf Zero
- Kingdom Wars
- Warhammer Quest 2
- Motorsport Manager 2
- Titanfall: Assault
- Euclidean Lands
- Thimbleweed Park
- Pavilion: Touch Edition
- Ticket to Earth
- Galaxy of Pen and Paper
- The Talos Principle
To see the list as it grows, check out Glen Fox’s work over at Pocket Gamer.
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