The IDFA Is Not Gone Yet, But Here’s What Advertisers (Still) Need to Do

Posted Oct 5, 2020

To say privacy has gone from something most mobile developers kept in the back of their mind five years ago to one of the most important parts of their business is an understatement. Apple has placed the responsibility of consent on developers with a modal to track users or share device IDs with third parties….

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Gen Z Effects In Today’s Digital World

Posted Aug 18, 2020

For many years, millennials were in the spotlight for brands and marketers. But as the next demographic block comes of age and their buying power increases, Gen Z is becoming a focus for marketers. There are various definitions for this cohort, but generally, Gen Z includes all of those born after 1997. One thing’s for…

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Creative Showcase: Nissan Patrol

Posted Jul 19, 2020

In this Creative Showcase, we’re looking at the engaging Nissan Patrol campaign in the MENA region. Nissan Patrol conquered mobile video with an interactive campaign that utilized AdColony’s proven technology to bring awareness to Nissan’s new 2020 Patrol. By targeting audiences across the Middle East, this campaign delivered Instant-Play HD Video and Dynamic End Card…

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Brand Loyalty: What CPG Advertisers Should Know

Posted Jun 16, 2020

With their Coronavirus research hub, GlobalWebIndex provides updated information about the state of industries and social behaviour, as well as expectations of clients and the potential “new normal.” In their latest research for consumer packaged goods, they revealed key insights into how COVID-19 has disrupted the brand-consumer relationship and uncovered fact-based guidance on how CPG…

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In-App Advertising Guide During COVID-19

Posted May 7, 2020

As the global outlook on the COVID-19 coronavirus pandemic has developed, it has become clear that things are unlikely to return to normal quickly. With new cases being reported daily, it is an important time for brands to determine their role and tone of voice. Should they be quiet? Or should they help control the…

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It’s That Time of Year Again: Valentine’s Day!

Posted Feb 10, 2020

Maybe you’re a love bug, looking forward to Valentine’s Day each year with great expectations. Or maybe you’re one of the ones trying to avoid it. Even if you’re not the “hearts and flowers” type, the hearts and flowers of Valentine’s Day are everywhere. Regardless of your personal feelings about it, it’s a big deal,…

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