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In this edition of the Creative Showcase, we look at how AdColony’s Aurora HD Video™ and Instant-Play™ HD Video were utilized to drive greater vehicle awareness for Toyota in this multiple award-winning campaign! How it WorkedAdColony worked with Toyota and their agency Conill Advertising to create a three-month-long campaign to drive user engagement. Two versions of…
In this edition of the Creative Showcase, we look at how AdColony’s Aurora HD Video™ is paired with interactive elements to recreate the sensations of Doritos Cool & Hot in its Smarties X award-winning campaign! How it WorkedThe mobile ad campaign was for Doritos Cool and Hot was inspired by the different sensations that are…
In this edition of the Creative Showcase, we’re seeing how AdColony Aurora HD Video™ with interactive elements can take a simple recharge on a prepaid phone to the next level for engagement and enjoyment by the mobile consumer. How it WorkedIn partnership with AdColony, Telkom South Africa served 30-second video ads to its target audiences…
In this edition of the Creative Showcase, we’re taking a look at the U.K.’s first Aurora™ Interactive HD Mobile Video unit, Sony Xperia XZ2, and why it was such a hit! How it Worked The Sony Xperia XZ2 campaign was created with the senses in mind. Consumers were able to interact with the video and…
In this edition of the Creative Showcase, we’re taking a look at the MMA Smarties-nominated Nestle Dancow Aurora™ HD Video, how it worked, and why it gained so much success! How it Worked Aimed at tech-savvy, millennial mothers in Indonesia, the Nestle Dancow Aurora™ HD Video campaign brought utilized the interactivity available with mobile experiences….
In this edition of the Creative Showcase, we’re looking at Peter Rabbit’s Veggie Chop- Dynamic End Card & Instant-Play HD Video™ and why it gained so much success. How it Worked Leveraging AdColony’s Dynamic End Card technology and Instant-Play HD Video™, this campaign allows moviegoers the opportunity to build familiarity with some of the most…
In this edition of the Creative Showcase, we’re looking at the award-winning Rexona Invisible Black + White Aurora campaign and why it was so successful. How it Worked The Rexona Invisible Black + White campaign was one of the first interactive mobile video campaigns that utilized Aurora™ HD Video technology in the EMEA region. The…
In this edition of the Creative Showcase, we’re exploring how mobile users were captivated by an interactive Aurora™ HD video ad for Transformers: The Last Knight. To get started, we sat down with Skylab’s senior interactive designer Cande Lopez to understand the perspective of the team who elevate the traditional movie trailer experience. [vimeo 234587953]…
In this edition of the Creative Showcase, we’re exploring how Disney drummed up excitement for Pirates of the Caribbean with a well-executed and interactive mobile video campaign. To get started, we sat down with Doug Manson, our VP of Creative to discuss what made this particular ad creative so special. [vimeo 234587670 w=640 h=360] And…
Disney was the first advertiser to use our new Aurora™ HD Video technology, and after a successful campaign for Pirates of the Caribbean: Dead Men Tell No Tales, the team at Disney came back with another campaign for the new Marvel’s Spider-Man show on Disney XD. The Goal With many good superhero stories, there is an interesting…
