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In this edition of the Creative Showcase, we’re taking a look into the story behind Buffalo Wild Wings’ recent Aurora™ HD video campaign. The Goal Eating buffalo wings is a fun albeit messy experience. To remind consumers of the joy of the Buffalo Wild Wings dining experience, BWW sought to create a mobile video ad…
In this edition of the Creative Showcase, we’re taking a look at how Playrix Games is driving installs for its Gardenscapes title with Instant-Play™ HD Vertical Video. Without further adieu, here’s the creative: Why It Works This video ad creative is particularly successful for a number of reasons, including: Prominent branding. Whenever a…
In this week’s creative showcase, we’re taking a look at one of the first major brand campaigns to leverage Instant-Play™ HD Vertical Video. As recently announced, the UFC® partnered with AdColony to promote UFC® 207: Nunes vs Rousey, and saw stellar results. Objectives In addition to driving awareness for the Nunes vs Rousey broadcast, the…
In this week’s creative showcase, we are taking a look at how mobile publisher Gameloft is winning over users with their endearing mobile video ad for Dragon Mania Legends. Why It Works Beyond bursting at the seams with cute graphics, this ad creative is successful for a number of important reasons, which are as follows:…
When reinventing a classic product to appeal to new audiences, explaining the new features in an interesting way is often challenging for marketers, and doing so on mobile is no exception. In this week’s creative showcase, we’re taking a look at how Jameson is captivating mobile users with a new ad for its Jameson Caskmates…
In this week’s Creative Showcase, we’re taking a look at a shopping app that is driving app installs in droves with its well-designed mobile ad creatives. Described on Bloomberg as an app that was “reinventing e-Commerce,” Wish is a shopping app that is designed to appeal to bargain hunters who find joy in getting great…
The desire to create immersive media experiences is not new. However, how those experiences are created is ever-changing, particularly on mobile. One of the most successful mobile ad creative executions of 2016 was a campaign by Hilton that leveraged both Instant-Play™ HD mobile video and 360° video to immerse viewers in one of their coveted…
In this edition of the Creative Showcase, we are examining how mobile game developer im30 leverages camera movements, color temperature, snappy cuts, and text callouts to drive installs for its mobile game Last Empire War Z. Without further adieu, here is the ad: Why It’s Effective Similar to other high performing mobile ad creative,…
In this edition of the Creative Showcase, we are examining how Social Point uses strategic text callouts and featured creatures to captivate potential users and drive installs for its mobile game Dragon Stadium. Without further adieu, here’s the ad: n t Why It Works At a high level, the ad has proven effective due…
In this Creative Showcase, we are examining how Nexon M leverages truly integrated in-ad copy to highlight the key features of its combat strategy game DomiNations. It’s no secret that using on-screen copy to drive the narrative in a mobile ad is extremely effective. With many users watching ads in noisy environments or with…
