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Yesterday Apple kicked off Worldwide Developer Conference 2017 with its traditional keynote, providing updates on its product and software alike. Unveiling new features to make life better for its developer community is what WWDC is all about, so what’s next for developers, publishers, and advertisers? Time for a hot take. While HomePod is exciting and…
Last week, Google ran through their vision for the next year. The show included highlights from all the various Google teams, including promising demos from the Google Pictures, AR/VR, and YouTube groups. While improvements to Google Assistant (including an iPhone release!) and the introduction of Google Lens are exciting for the consumer, it’s the developer…
Last week, Nintendo launched the Switch, the hotly anticipated hybrid console designed for both traditional TV play when plugged in, and on-the-go gaming in tablet form. Nintendo certainly isn’t playing by its old rules anymore. Will the Switch cannibalize time from mobile apps? Is Zelda more engaging than any given mobile title? Switching it Up…
Developers who installed the most recent iOS 10.3 beta were greeted with a warning when launching some older apps. The latest version of Apple’s operating system pops up a message when 32-bit apps are launched saying, “This app will not work with future versions of iOS.” The message continues; “The developer of this app needs…
Apple introduced its annual refresh of the iPhone this week, at a special event at the Bill Graham Civic Auditorium in San Francisco. In addition to the new iPhone 7, Apple also introduced the Apple Watch Series 2, announced the release date for iOS 10, and surprising everyone, an iOS-first infinite runner Super Mario title…
At Apple’s World Wide Developer Conference (WWDC) Monday, the company announced that the App Store has grown to 2 million apps, with 130 billion total downloads, and nearly $50 billion paid to developers. Those are incredible numbers, but what do they mean? This time last year, Apple announced 100 billion downloads, and $30 billion paid to developers. Normally…
Last year, we partnered with Immersion Technology to offer haptic-enabled video campaigns. Since then, quite a few brands and app marketers have leveraged the technology to captivate and engage mobile users. This morning, our parent company Opera Mediaworks unveiled the results of a few of these campaigns. The results? Long story short, adding haptic feedback to mobile…
Apple has always had a bit of an issue with review times in the eyes of many developers. A major inconvenience but a fact of life has been the sometimes very lengthy review process. Luckily, relief is here. Last month, Apple made some major changes to its app review policy. Now that the numbers are…
Apple’s disappointing earnings call last week has already generated a lot of discussion in the industry. For the first time in 13 years, Apple saw its revenues decline, mostly due to slower iPhone and iPad shipments. Apple’s stock prices took an appropriate and expected dip as well. The silver lining to the bad news for shareholders is that…
EA and Capital Games’ mobile RPG, Star Wars: Galaxy of Heroes released a large update this week that brings players closer together and aims to draw lapsed players back in with a slew of tried and tested engagement and retention strategies. Included in the update are player guilds and raids, as well as a new player chat functionality….
