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Supercell has another $1 billion mobile hit on its hands with Clash Royale. After taking the world by storm with Clash of Clans, including a $9 million Super Bowl 50 ad starring Liam Neeson, Supercell has once again proven its near-perfect understanding of user behavior and what it takes to keep users engaged long-term. With Clash Royale, Supercell blended elements of multiplayer…
The reports are in and despite a small dip as a share of combined app downloads in 2015, games actually increased to 80% of overall app spending! That’s another year of mobile game developers and publishers proving once again that mobile is the space to be in. These awesome numbers come from App Annie’s Gaming Spotlight 2015 Review, released last…
As brand advertisers continue to explore new and groundbreaking means of capturing mobile user attention, Stoli is already shaking things up with a new haptic feedback enabled mobile video campaign. Running on the AdColony platform and reaching over a million users daily in the United States, the campaign leverages haptic feedback to create a more…
Competition for installs and user retention among eCommerce, Travel and Utility apps was fierce in Q3 according to a recent performance index released by AppsFlyer. As described in the report, the app store is flooded, leaving apps with “no room to breathe,” much less retain their users. Over 450 million installs across hundreds of apps…
Happy Monday! In this edition of Mobile Monday, we are previewing the must-attend sessions and events taking place at Casual Connect USA, an industry-leading conference for mobile apps taking place this Tuesday through Thursday in San Francisco. Tuesday Our top picks for sessions to attend on Tuesday include: 9:30am – The Mobile Gaming Landscape: How…
Haptic feedback technology has been used to amplify in-game immersion for users for decades, and now mobile publishers and advertisers can captivate users just as easily with haptic feedback for Instant-Play™ HD mobile video powered by Immersion TouchSense technology. How it Works on Mobile Immersion’s haptic technology TouchSense simulates the feel of real world with…
The physical differences between desktops and mobile devices are pretty obvious: You can’t put a desktop or laptop in your back pocket or purse – and sticking a Post-It Note to the screen of your smartphone would probably just be weird. These differences are even more apparent when it comes to mobile advertising, simply because…
This week in mobile, we’re taking a look at the top takeaways from SXSW Interactive, from mobile streaming and broken hearts to Snowden and security.
This week in mobile, we are covering the top news surrounding the now fully unveiled Apple Watch, from making making mobile devices more personal again and how the growing need for wearables came to be to the top features and when it will be available.
AdColony along with other Application Developers Alliance Business and Revenue Working Group members have crafted a new best-practices guide, Going Native: The Future of Mobile Advertising, which discusses the rise in native ads and why developers need to pay attention to the mobile advertising shift. Native advertising is quickly rising in popularity (approaching 50% of…
