As mobile usage surpasses desktop, it’s not surprising that users are increasingly turning to mobile across key content categories. While this trend is the most pronounced on gaming, social, and dating properties, other categories have also felt the shift as users turn to their phones — rather than their laptops — to access the content they care about most.
Indeed, when it comes to digital content consumption, users now spend the majority of their time on mobile when consuming health, news, sports, retail, lifestyle, dating, social, and gaming content. So what does this mean for advertisers? Whether you’re looking to target a sports enthusiast or a health nut, there’s more opportunity to reach them through mobile.
Also interesting is the rate at which users are shifting to mobile for various content categories. According to the data above, it is clear that business, entertainment, news, sports, retail, and dating content categories are seeing the fastest shift to mobile. For instance, while sports content consumption was split in 2014 between desktop and mobile, now users are likely to spend 50% more time consuming sports content on mobile than they do on desktop. Similar is true for desktop, which saw a 13% share of time shift in the last year alone.
If the 2015 growth rates continue through 2016, we could see:
- a majority of digital business content consumption shift to mobile in 2016
- nearly 60% of all digital entertainment and news consumed on mobile
- over 70% of all digital sports content consumed on mobile
Join the Conversation
If you’re a cross-platform publisher, how has content consumption shifted for your users in the last year? How has this affected your publishing strategies? Tweet your thoughts to @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.
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