The next generation of mobile video is here. Today, the AdColony Aurora™ SDK is available, offering exciting improvements and new features for publishers and advertisers alike. Mobile app publishers can now download the Aurora™ SDK on the AdColony Github here.
Instant-Play™ HD Vertical Video
The highest quality ad experience on mobile is now available in full-screen vertical format. With Instant-Play™ HD vertical video, mobile advertisers can maximize on-screen impact with vertical video ads designed for portrait-oriented apps. Both landscape and portrait video will play in new adaptive ad units that automatically adjust to the device orientation, thereby providing a superior user experience.
Instant-Play™ Interactive Mobile Video
Fully interactive video ad experiences are now available on the AdColony platform. Now, advertisers can engage users as soon as they are interested with mid-video custom overlays that sync with playback.
New Performance End Cards
New immersive options are now available for custom end cards, supporting even higher quality graphics, animations, and interactions. Additionally, we are revamping our standard app install end cards from the ground up with a modern aesthetic, which is already driving a 13% boost to campaign effectiveness for our beta partners.
Improved Ad Quality
Instant-Play™ HD mobile video is better than ever with enhanced frame rate performance and end card caching that ensure a consistent ad experience even when the user has a spotty data connection. In addition to improving user experience, these enhancements will support improved early session impression revenue.
iOS 10 Compatibility
Optimized for iOS 10, the AdColony Aurora™ SDK addresses industry changes to ad targeting & tracking, most notably the changes to LAT.
Full ATS Compliance
To help publishers prepare for new Apple App Store requirements going into effect January 1st, the AdColony Aurora™ SDK is fully ATS compliant.
Getting Started
Full SDK documentation is available on the AdColony Github here.
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- Mobile Monday: Mixed Reality Promotion, Seriously Connected Fans, & FCC Acceleration - March 26, 2018
- Mobile Monday: GDC 2018 - March 19, 2018
