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On November 9th, AdColony participated in IMPACT MENA 2021 – specifically, our very own General Manager of EMEA & LATAM Warrick Billingham moderated the webinar and led the discussion about attention metrics and the importance of measuring consumer attention. Together with Shaimaa Ismail (CMO at L’Oréal Egypt), Donnacha Kinsella (Data and Strategy Lead for P&G,…
In this Creative Showcase, we are looking at the engaging Uni Baby campaign in Turkey. With AdColony’s impeccable Dynamic End Card technology, Uni Baby raised product awareness and brand consideration with its target audiences. About the Campaign Turkey’s leading baby brand, Uni Baby, was inspired by mothers and the changing needs of babies in different…
The biggest shopping days of the year, Black Friday & Cyber Monday, are coming up fast! These online-focused shopping periods will bring discounts and sales straight to consumers. According to Adobe’s yearly shopping insights report, retailers reported $10.8 billion in overall revenue on Cyber Monday versus Black Friday’s $9.0 billion last year. These unofficial holidays…
It’s no secret that mobile gaming has grown from its original, more casual use-case from the early days of Solitaire and relatively simplified (by today’s standards) Cro-Mag Rally. Games like Genshin Impact and even casual puzzle games like Two Dots and HomeScapes have offered more of a long, in-depth experience. According to Newzoo’s recent report,…
The past year will be remembered as a time of many changes for brands and marketers. The COVID-19 pandemic has led to great milestones for many media organizations. It has also created new opportunities through the acceleration of digital transformation at a huge scale. As mobile gaming has exploded because of the COVID-19 pandemic, it…
Compared to the last decades, the demand for vertical advertising has grown constantly. Apart from watching longer-form content, most video content is not watched horizontally by users. People hold their phones vertically almost all the time and mobile apps such as mobile games have responded to this universal preference with vertical-only ad format content. As…
In this Creative Showcase, we are looking at an engaging campaign in Turkey. The well-known Evyap brand, the pioneer of personal care products in Turkey, keenly promotes its Duru Hydro Pure Shower Gel. Evyap took the shower experience to another level with Hydro Pure Aloe Vera Shower Gel, letting the skin breathe by being purified…
As mobile gaming expands its borders, being a mobile gamer is now firmly becoming the tech-culture of society all around the world. Mobile gaming shows no sign of slowing in a world where connectivity is increasingly driven by smartphone experiences. While imagining a gamer, the first image that comes to mind is a young, male…
Papaya Gaming is a rapidly-growing mobile gaming company that develops innovative versions of the most exciting and popular games and turns them into skill-based, real money tournaments. The company has reached a growth of over 2,000% active users in 2020 alone. Its games, Solitaire Cash & Bubble Cash, have been downloaded over 4 million times…
After a yearlong postponement due to the coronavirus pandemic, The 2020 Summer Olympics are ready to kick off later this summer. Sports lovers are still waiting impatiently to watch this upcoming international multi-sport event, also known as Tokyo 2020 which was postponed and will now take place July 23 to August 8, 2021. In this…