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AdColony is proud to announce that our mobile campaigns have received four awards from the IAB Mixx Turkey! Our Turkey team was rewarded for their innovative and highly engaging mobile campaigns and unsurprisingly won four awards in this prestigious ceremony. The winners were chosen from among hundreds of applications across Turkey and were evaluated by…
If you are into puzzle games, building, decorating, and reconstructing a place from scratch, completing daily in-game tasks, and then recreating the game’s story with side characters, Tactile Games’ Lily’s Garden is the right choice for you! While the game had successful downloads worldwide, it also managed to reach a rating of 4.8 in both…
As we all know, while we are greeting the month of Ramadan in 2021, it has become very difficult to share this joyful time with our loved ones on these pandemic days. To receive the most beautiful gifts and to cook the most delicious meals during the month of Ramadan, the usage of digital platforms…
In this Creative Showcase, we are looking at the engaging Reebok ZIG Kinetica campaign from Turkey. ZIG Kinetica reflected its light by recycling the energy in terms of sole technology with the dynamic life of Istanbul and its vibrant nightlife to capture the fancy and stylish sports lovers. Combining AdColony’s Instant Play HD Video and…
AdColony, the in-app marketplace for brands, is excited to have been granted the Gold Standard 2.0 by the Interactive Advertising Bureau (IAB) UK. The standard encompasses the entire online advertising ecosystem, including advertisers, ad networks, media outlets, and beyond. This makes AdColony one of the first companies to receive the standard from the independent group,…
How many ads are we exposed to in a day? The average person was exposed to about 500 ads in the 1970s, according to CBS News. Today, this figure is about 5,000 ads! This means that advertisers are in severe competition to promote and market their own apps, products, or services. During this competition, challenges…
If you’re looking to grow your app, whether you’re an entertainment app, a utility app, or a mobile game, campaign measurement is an essential part of the equation. One such app is the daily horoscope and tarot reading entertainment app Faladdin. They worked with AdColony and our partner, global app marketing platform Adjust, who provided…
We are proud to announce AdColony has received 70 awards in 2020 including wins from the MMA Smarties, Mob-Ex, The Drum, The Wires, and more! We’ve also been named The Network of the Year at MMA Smarties Turkey and Enabling Technology Company of the Year at MMA Smarties APAC! Read on for more details and…
Globally, time spent online has reached an average of 6 hours and 49 minutes per day on computers, tablets, laptops, and mobiles combined. This is half an hour longer than Internet users were spending just three years ago. On the other hand, when looking at mobile time spent in EMEA, mobile apps account for more…
In this Creative Showcase, we are looking at Everest’s Bite Club optimized campaign from Greece where the well-known snack and coffee brand reached its target audience with a successful and engaging campaign using a different optimization methodology by AdColony. Everest had the chance to promote its online food delivery application and its new loyalty program…