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In the fast pace of the digital world today, it is not easy to manage the best return on investment. There are a lot of variables and advertisers need to make sure they have the right strategy. Frequency, advertising platform, creative, and messaging are some of the common discussion topics. But most advertisers still have…
One of the most important seasons for the Muslim world, Ramadan has officially begun. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will end on the evening of Saturday, May 23. After Ramadan comes to an end, Muslims observe Eid al-Fitr until the evening of Sunday, May…
As the global outlook on the COVID-19 coronavirus pandemic has developed, it has become clear that things are unlikely to return to normal quickly. With new cases being reported daily, it is an important time for brands to determine their role and tone of voice. Should they be quiet? Or should they help control the…
Throughout the past decade, the demand for advertising has grown consistently. According to Zenith Media, global ad spend is forecasted to rise by 4.3% in 2020. Gaming has already proven to have universal appeal and as smartphone adoption continues to spread, mobile games have bolstered the continued rise of the industry. With over 2.2 billion…