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AdColony @ Slush 2014

Posted Nov 21, 2014

Another year, another amazing Slush conference in Helsinki. For the third year in a row Adcolony visited the Finnish capital to enjoy what has become one of the world’s best technology and start-up conferences. AdColony was the main sponsor of the “Black Stage” where the Gaming track of the conference was held, and Andrew French…

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From 100 Meters Above Helsinki: Interview with Will Kassoy

Posted Nov 20, 2014

With over 20 years of experience in the media & entertainment industry, AdColony CEO Will Kassoy has done his fair share of press interviews in a variety of formats. He can now add a “cold sauna” hanging in the air at 100 meters high to the list.

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Five Epic Moments in AdColony’s History: The NewCo Preview

Posted Nov 18, 2014

Tomorrow at 4:30pm, we throw open the doors of our (spiffy new) headquarters here in West LA and welcome all the thinkers, makers and entrepreneurs joining us for NewCo. Billed as “a fresh twist on the traditional conference + media platform,” NewCo invites a city’s most innovative companies to host the equivalent of an open…

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Tales from IAB MIXX: Could the Tech Behind Your Mobile Creative Use an Upgrade?

Posted Oct 1, 2014

“It’s not mobile marketing — it’s marketing in a mobile world …” Digitas President Adam Shlachter dropped this knowledge-bomb during the session we hosted at IAB MIXX, and it was the perfect segue into the deep dive that Opera Mediaworks and Mindshare gave the audience right afterward. The conversation focused on a just-launched campaign for…

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Tales From IAB MIXX: Make it Short and Make it Good

Posted Sep 30, 2014

At a standing room only session at IAB MIXX, a trio of creative thinkers – Tongal co-founder Mark Burrell, Digitas Chief Investment Officer Adam Shlachter, and our own CEO Will Kassoy – dug into the dos and don’ts of telling great stories with mobile video. But this wasn’t your typical sleepy panel driven by talking heads…

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AdColony at thinkLA’s SummerJam 2014

Posted Aug 26, 2014

Last week a few of our team members joined thinkLA at the Bel Air Bay Club for some fun in the sun! thinkLA is a nonprofit association in the Los Angeles area that focuses on connecting people in the media, marketing and advertising spaces. They host an array of events across LA, and last week,…

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Event Recap: GDC Europe and GamesCom in Cologne, Germany

Posted Aug 19, 2014

And now a post from AdColony Europe, via Paul West & Andrew French: AdColony took to Cologne, Germany last week for GDC Europe and GamesCom 2014. We had a fantastic week catching up with a variety of great partners from across Europe and beyond. It never ceases to amaze us how many talented, game-changing studios…

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Recap: AdColony EMEA at The App Promotion Summit, London

Posted Jul 11, 2014

And now a word from the AdColony EMEA team via Andrew French (GM, EMEA), Stefan Adamczyk (Sales Director, EMEA) and Paul West (Account Manger, EMEA): This week our new AdColony EMEA team shined their shoes and headed to the popular App Promotion Summit in London. There were plenty of interesting talks featuring some of the…

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