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Developing a great app is never easy, and making one profitable is even more challenging. To help ease the pain, AdColony is partnering with the App Developers Alliance to host an App Strategy Workshop in Los Angeles on March 26th. Join industry experts and explore strategies to turn apps into profitable businesses. Key topics that…
From VR and new tech to poignant speeches on the state of the gaming industry, there was quite a lot to keep track of this GDC. Now that the conference dust has settled, we’re focusing on the top mobile news and trends to emerge at this year’s Game Developers Conference:
Virtual reality may have been the hot topic at this year’s GDC, but for Bryan Buskas, our SVP of performance ad sales, the bigger trend was a shift taking place in the physical world: An increased emphasis on gameplay that flowed across devices like PCs and consoles, to mobile.
Next Stop: Russia Fresh of the back of AdColony’s trip to Casual Connect Amsterdam, our EMEA team hopped onto a flight to the beautiful city of St. Petersburg. The next stop was Winter Nights, another increasingly popular mobile industry event based in Russia.
Staying on top of the latest monetization and user acquisition trends and best practices isn’t easy, and staying informed with the latest industry analytics isn’t cheap. As part of our ongoing efforts to help publishers better acquire and monetize users, AdColony is once again teaming up with VentureBeat to host a Mobile Developer Roadshow series.
Last week, AdColony jetted into Amsterdam to attend Casual Connect Europe, one of the go-to events for mobile gaming. The 3-day conference showcases the latest advancements in the mobile games world whilst laying foundation and actively supporting a vibrant community of gaming evangelists.
Although video is the most powerful communication medium for attaining, retaining, and monetizing users, many publishers are not using it to its full potential. To help with this, AdColony is hosting a panel at GDC entitled “A 360 View on Video’s Role in the Mobile Game Ecosystem.”
Recently, the Application Developers Alliance sat down with Bryan Buskas and Matt Barash of AdColony at AppNation to discuss the latest new trends in mobile advertising and how both brands and mobile app developers are utilizing the latest innovations to connect with their audiences. Next Big Thing for Ads As mobile is the fastest growing segment…
AdColony is returning to Sandpoint, Idaho for the second annual Kochava Mobile Summit. Taking place February 11th through the 13th, the three day event offers exclusive access to the best in mobile industry insight, intelligence, and prediction.
With Casual Connect Europe a little over a week away, the AdColony team is growing increasingly excited, particularly for the “Taking In-Game Ad Monetization to the Next Level,” panel moderated by our very own Thorbjorn Warin.
