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Looking back at the whirlwind of 2020, coronavirus has definitely made changes in the consumer landscape. People’s behavior during the pandemic could have long term and, in many instances, permanent effects on their daily habits. How has consumer behavior changed in regards to mobile and technology? GlobalWebIndex surveyed internet users in North America to answer…
The mobile gaming industry has grown exponentially over the past year, and those mobile gamers have formed a habit that is here to stay. In order to better understand and reach specific consumer groups, advertisers must understand the unique behaviors and interests of mobile gamers in different regions. AdColony surveyed mobile gamers around the world…
Forget 24 hours – the pandemic news cycle is now never-ending. Even within trade media, headlines abound around the new normal and how the past year has changed us forever and what the future might bring for brands and advertisers. Recently we penned our own perspective on this for Ad Age, highlighting the ways that…
One of the most important seasons for Muslims, Ramadan, is around the corner. During this time, observers spend the month focusing on prayer, reflection, and community. Even though it becomes very difficult to share this joyful time with our loved ones during these pandemic days, it’s helpful to see what type of role mobile devices…
It’s time for a change of seasons and a fun and engaging holiday comes with it in the most needed time. Who doesn’t love impressing their friends and loved ones with a great turn of gifts during these tough days? While the whole world is waiting for the Easter holiday to make their loved ones…
This year, Ramadan will begin on the evening of Tuesday, April 13, and will end on the evening of Wednesday, May 12. After Ramadan comes to an end, Muslims observe Eid al-Fitr until the evening of Saturday, May 15. This celebration is one of the holiest periods for the Muslim world and emphasizing the importance…
The opportunity to reach consumers in mobile devices is only continuing to grow. Within mobile, consumers are using mobile games for entertainment, stress relief, and more. To target these consumers, it is important to understand the unique preferences of mobile gamers in different regions. Looking at the behaviors and interests of mobile gamers in Jordan…
As we all know, while we are greeting the month of Ramadan in 2021, it has become very difficult to share this joyful time with our loved ones on these pandemic days. To receive the most beautiful gifts and to cook the most delicious meals during the month of Ramadan, the usage of digital platforms…
AdColony is working with many global publishers extensively in order to reach users worldwide. Today, we’d like to introduce OneSoft – Falcon, the ASEAN top 5 game studio headquartered in Vietnam, and share tips on how they’re successfully acquiring users globally. 1945 Air Force: Airplane Shooting Games is one of the most popular arcade games….
Much has been said lately about the Millennial and Gen Z generations and how they behave as consumers. While it seems easy to place people in their respective generational boxes, there are still those that don’t really fit within those groups. Consumers in the 35-44 range are an older subset of the Millennials and the…
