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As another holiday season rolls around and with a global pandemic still affecting user behavior and preferences for shopping, AdColony looked to discover how users in the United States and Canada will be shopping for this holiday season. With mobile usage and shopping on mobile increasing dramatically in the past year, consumers are now dedicated…
Consumers all over the world have turned to mobile and games on mobile, specifically, over the last year to provide fun and entertainment, and consumers in Colombia are no different. But as brands look to reach consumers in environments where they are happy and receptive to marketing, like in mobile games, advertisers must understand the…
In the last year, we have seen an already burgeoning market reach new heights. Prompted by COVID-19 lockdowns, people were spending more time and money than ever before on mobile games. While this gained the attention of advertisers, there is still some confusion as to what kind of consumers play mobile games. At AdColony, we…
The COVID-19 pandemic has undoubtedly changed the way we live. While some changes will be temporary (hopefully), some aspects of life might not ever go back to the way they were before. For many people in the U.S., remote work had become a necessity in the past year to keep businesses running. During that time,…
When looking for entertainment or a way to pass the time, consumers consistently look to their mobile devices as they are readily available and capable of providing endless forms of fun. Within those devices, engagement with games on mobile has risen drastically over the past year, and this new love of gaming is not going…
This month, Tom Simpson, AdColony’s Senior Vice President of the APAC region, was invited back to the studio of Channel News Asia’s CNA938 Money Mind to share his thoughts about how gaming is shaping the Metaverse. While definitions of the Metaverse vary, the term is typically used to describe a virtual online space characterized by interactivity…
Consumers are continuing to look to gaming across all mobile devices and operating systems for fun, entertainment, and more. Habits picked up over the last year are here to stay, and time and money spent in mobile games will remain steady or continue to rise. However, new and lifelong mobile gamers do not look the…
COVID-19 lockdowns fueled a massive surge in demand for mobile gaming last year. More than a year into the pandemic has passed and there is no sign of this demand slowing down. Consumers are still spending a lot of time and money on mobile games even after they have returned to lives similar to those…
We are excited to share that AdNews Australia has featured AdColony in their July/August 2021 magazine issue. The piece titled, “Klarna jumps into in-game advertising” looks at the company’s first foray into in-game ads and the results it delivered. In-game advertising has become increasingly attractive for brands since the pandemic. As a result of more…
Over the last year, consumers all over the world were forced to stay home and find new forms of entertainment. Mobile devices, and specifically mobile games, became that new, fun form of entertainment for millions of people all over the world. But as people begin to return to their typical routines, they are not letting…
