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2020 ushered in a very different kind of school year for students across the United States. Both students and parents had to adjust to life with school being conducted at home. This year most students will be returning to in-person school in some capacity, which could affect how they shop and what they shop for….
In July, we participated in the IGX Creator Summit 2021 – specifically, our SVP of the APAC region, Tom Simpson, spoke about how to get your First Break in Gaming in India. Together with fellow panelists Vibhav V – MPL Gaming, Poornima Seetharaman – Zynga, Ahad Oomerbhoy – Singular Scheme, and Kashyap Singha Phukan –…
This month, Tom Simpson, AdColony’s Senior Vice President of the APAC region, sat down with the radio presenters of CNA938 Money Mind to talk about how luxury brands have successfully targeted HNWI (High Net Worth Individuals) through gaming and esports. They also touched on some of the considerations and opportunities that brands can tap on…
Consumers all over the world are spending time on their mobile devices. And what are they doing on those devices? Playing mobile games. As consumers are engaged in these games, advertisers and brand marketers have the opportunity to reach a wide range of active audiences. Those audiences, however, have different characteristics and preferences that make…
After more than a year of being cooped up at home, Americans are starting to venture out into the world and travel again. People are eager to get out of their homes and enjoy exploring outside of their hometowns. Vaccines have been available in the United States for some time, and with cities opened up,…
As mobile gaming expands its borders, being a mobile gamer is now firmly becoming the tech-culture of society all around the world. Mobile gaming shows no sign of slowing in a world where connectivity is increasingly driven by smartphone experiences. While imagining a gamer, the first image that comes to mind is a young, male…
In our latest App Install Marketing Survey, publishers and UA marketers provided insights into their current preferred operating system, the utilization of SKAdNetwork, budget spend, inventory post-IDFA, and more. The survey also revealed the latest ideas for mobile campaign development, execution, and evaluation. Because there are many different ways to create and measure a successful…
Mobile games saw exponential growth in 2020, and this love of mobile games from consumers all around the world is here to stay. With this growth in mobile games and time spent on mobile, brands and advertisers have an amazing chance to connect with global consumers through mobile games. But in order to better understand…
In review of the industry over the first half of this year, many mobile marketers are coming to grips on how to best optimize in a privacy-centric world, and with that, are looking to Android in order to reach a diverse audience. Some are worried about the shift to Android and losing access to iOS…
With so many apps competing for audiences’ attention, mobile publishers have had to stay on top of the latest technologies and strategies to earn those downloads. Over the past few years, app install marketing has become a priority for mobile publishers and their budgets. User acquisition evolves every year and 2020 was certainly no exception….
